The Forward Observer

MARCH 15, 2024

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. About the Author Allen Weiss, Ph.D.,

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Modern B2B

AUGUST 16, 2021

The post Modern Perspectives podcast: Customer centricity appeared first on Modern | B2B Marketing Agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 52

Martech Advisor

NOVEMBER 12, 2019

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Though podcasting is by no means a new medium, podcasts are a rising marketing channel for companies today.

Purchase Intent 65

Purchase Intent Storytelling Advertising Benchmark Differentiation 65

The Customer

MAY 8, 2020

Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. In fact, the small business division worked with MediaCom and audio company Entercom to create the first ever virtual podcast conference — The PodFerence – for the month of May.

Creativity 80

Creativity Ideal Customer Profiles Brand Identity Branding 80

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.

Work Management 141

Work Management Marketing Management Wikipedia Click Rate 141

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. Douglas Burdett, host of The Marketing Book Podcast. Integrated marketing and PR strategies are a requirement for all businesses.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

APRIL 19, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown appeared first on SALES ARTILLERY. Don’t know how to leave an iTunes review? Don’t know how to leave an iTunes review?

Paid Search Agency 130

Paid Search Agency 130

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. So why is marketing it so hard?

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

JANUARY 26, 2024

The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Douglas Burdett, host of The Marketing Book Podcast.

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

The Forward Observer

MARCH 8, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Forward Observer

FEBRUARY 23, 2024

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. Douglas Burdett, host of The Marketing Book Podcast.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

JANUARY 12, 2024

Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love. The most effective types of content to increase conversion in each phase of the customer journey. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

DECEMBER 22, 2023

And, interesting fact – Christine and the host of The Marketing Book Podcast are both married to physicians! If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. No Spam. .:

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

DECEMBER 1, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Discover Questions” by Deb Calvert appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

JANUARY 19, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Overdeliver” by Brian Kurtz appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Crimson Marketing

MAY 13, 2014

The post Jamie Beckland, Janrain’s Customer Success and Marketing VP: Does Marketing Technology Improve The Customer Journey? Podcast] appeared first on. Marketing Technology Podcasts' For this reason, there is an emerging concern among marketers to observe.

Interactive Marketing 100

Interactive Marketing Marketing 100

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Douglas Burdett, host of The Marketing Book Podcast. Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 20, 2023

Chan Kim and Renée Mauborgne The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson, et. Chan Kim and Renée Mauborgne The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson, et. Douglas Burdett, host of The Marketing Book Podcast.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

NOVEMBER 10, 2023

About the Author For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences. Douglas Burdett, host of The Marketing Book Podcast.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

NOVEMBER 17, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 80

Work Management Intent Data Buyer Intent Marketing Management 80

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. This marketing podcast is hosted by John J.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

The Forward Observer

OCTOBER 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Outgrow

MAY 8, 2023

We recently interviewed Jess Petrella for our monthly podcast – ‘ Marketer of the Month ’! EPISODE 105: Unbounce’s Director of Product Marketing Talks About Innovation, Customer Dialogue, and Strategizing for the Long Haul The Intro! No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog!

Marketing AI 52

Marketing AI Product Lead Ranking Marketing Analytics Tools 52

Crimson Marketing

OCTOBER 16, 2014

VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing. Meagen Eisenberg is the Vice President of Customer Marketing and Demand Generation at DocuSign , the global standard for digital transaction management.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. Don’t Write, Talk (Start a Podcast). It’s never been easier to start a podcast, or more lucrative: the number of people in the U.S. Not everyone is a great writer.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2. What else is important to them?

Rules 148

Rules Planning Brand Identity Branding 148

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM Real Story Group Contact Apoorv Durga, Ph.D.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K

eCommerce 113

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 113

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174