B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

NOVEMBER 19, 2014

You can survey your customers to find out which competitors were included in their review. I gather this information from the websites, their social media platforms, from interviews and customer surveys. Do you need help analyzing your competition and putting together a strategic and tactical marketing plan that will win market share?

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

MAY 1, 2013

Read more in my previous post, Why Product Launch Plans Need to Include Social Networking. In a Sales & Marketing Management article 5 Steps to the Most Influential Customer Communications , author Michael Cannon points out that typical product launch plans fail to answer the question of why prospective customer should buy.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

APRIL 21, 2015

He or she] prefers to use judgment rather than perception, meaning that he or she focuses on predictability, planning and control rather than perception, which is the ability to be adaptable, spontaneous and flexible.” Get customers and industry experts to recommend your product. Do you have a plan for marketing to CIOs?

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

MAY 19, 2015

It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. SuperOffice wanted greater results and put a plan in place to make it happen. They looked at what they were doing and put a plan together to improve it. Do you need help planning and implementing your content marketing?

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 28, 2011

Planning your B2B marketing strategically means that you are driving the bus that is your business, not riding in it (or standing at the bus stop waiting for it). You either have a marketing plan and a road map, you’re just along for the ride and hopefully it will work out. What’s your plan for next year?

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

DECEMBER 4, 2013

We need to know our customers and how they access information, both business and personal. We need to add value and engage with customers. No matter what you do, you must be strategic and have a plan to build and maintain a strong brand online. inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

DECEMBER 12, 2014

It was a one shot deal – no multi-touch campaign with a minimum of three ads, no messaging designed for his audience, no analysis of the publication’s audience, and certainly no integrated marketing plan. Stop the business planning: your new product idea is already being done or isn’t valid.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

MAY 25, 2012

Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. Then, execute your social media plan with diligence. Which social media platforms are your prospects, customers and clients on? Create a Strategic Social Media Plan. Execute with Diligence.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Build a relationship with your customers? The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Marketing Implementation b2b email marketing plans results ROI strategy'

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

OCTOBER 8, 2012

.* As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan. The marketing plan should include estimates of resources required to accomplish each marketing activity. Please comment below.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

DECEMBER 9, 2014

I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). We provide strategic and marketing planning, pre-launch marketing activities as well as launch marketing.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 6, 2013

In the new book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty , authors Matthew Dixon, Nick Toman and Rick Delisi say it’s enough to deliver consistently. The survey results show that loyalty doesn’t increase as customers experience exceptional service. Or just deliver?

Marketing Management 100

Marketing Management B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 3, 2014

Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

NOVEMBER 27, 2013

The findings included the following: 78% of CMOs believe custom content is important for future marketing. Marketing departments plan to spend $135 billion on online content in 2014. You might develop your scoring system by analyzing your top customers and answering questions like the following. What was their need?

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

NOVEMBER 6, 2012

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” Consider doing a video, or better yet, interview your customers on video and have them talk about the benefits and value they have received.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 17, 2015

Write a web site update plan. The template is the outward-appearing skin and behind-the-scenes dashboard that supports the planned features and look and feel that you specify in the website plan. Approve the web site update plan and template. Web Site Projects content marketing outsource plans SEO website'

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

DECEMBER 30, 2013

By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Plan and execute a compelling launch. Fourth, when it’s time to launch that new product or service, put a plan together for how you will do it. Add value and show up consistently.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Second, you need to create an action plan to leverage at least one asset.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

APRIL 2, 2012

So, you need to plan enough time to write quality content. Each blog post will probably take you at least thirty minutes to write, add a graphic, add tags, keywords, a custom description, assign a category and publish. Let’s look at the question of how much time blogging can take. How much time each blog post can take.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

JUNE 25, 2014

Now more than ever your customers matter. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. I’m a runner, and a life-long New Balance customer. Contact New Incite today.

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

MAY 11, 2015

Get some customer-produced video testimonials about your products or services? Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Contact us today for more information.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Better yet, survey or interview your customers. Research your customers. Learn from the results and build on your successes.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

APRIL 16, 2012

Do you plan to have your logo on a building sign? Maybe you’re not ready for that on day one, but why not plan for it? Does your new logo appeal to your customers? At the least you can show the new design to a few select customers and partners. Imprinted on giveaways for trade shows? Your audience. Your company.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? You might want to show the process of what you do once a customer orders your product – from order to delivery. A video of a typical customer service call.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 8, 2013

You need great content and testimonials online shared by you and your customers that buyers can access when they’re making their decision. Contact New Incite today for information on how we can help you create a strategy, a tactical plan, and implement the plan. Why Your B2B Marketing Needs a Hub and Spoke System.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JANUARY 15, 2013

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. provide a custom solution for mobile users. Put an implementation plan together. Are they converting to customers? More people are browsing your website on their mobile device. use real time data to target content; 2.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 27, 2012

You should know what style, tone and voice you will use when you “talk” to your customers and prospects. You should have a plan and timeline for the blog. With a written plan and timeline, you can map the process of blogging. We provide blog strategic and tactical planning services as well as blog ghostwriting.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

JUNE 15, 2011

Have a strategy and a plan for your use of LinkedIn. Know what keywords and phrases customers use when they search for your products and services, and then strategically include those in your company and employee profiles, in answers and group discussions. It’s about engaging customers online, not stalking them.).

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

NOVEMBER 18, 2009

One of the most fun aspects of marketing planning can be brainstorming. Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. Open a discussion of what went right in last year’s marketing plan.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

OCTOBER 12, 2011

This means that you need to be strategic when you plan your content. Write about what you do and include keywords and phrases that will attract new customers and prospects. Have a plan and follow it with discipline. Quality, online content (even if it was written years ago) is the key to getting found online today.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

OCTOBER 24, 2014

One tip here – share the plans for and the actual campaigns with employees, and large size posters of the creative art for your lobby and include the images in emails such as your newsletter ( customers will see these, too. ). Marketing Soapbox b2b customer marketing results' P hoto by Dennis Jarvis on Flickr.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

SEPTEMBER 18, 2015

You need to understand what value you provide to your customers and then leverage it. They had started the process, but wanted a detailed plan before moving forward. But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. WordPress is open source and extremely cost-effective, but if a site calls for custom features and designs it may be more cost-effective to code the site from scratch. Here are eleven website mistakes and tips on how to avoid them.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MARCH 1, 2010

I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. Strategic planning has a “first mile problem.”

Planning 100

Planning Urgency Marketing Television marketing Conference 100