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How email marketers can help end phishing

Biznology

You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. If you succeed in teaching your customers to click on emails like this, phishers will copy your emails and hijinks ensue.

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Stop putting account links in your emails

Biznology

For years, we’ve been giving people advice to avoid clicking on links in phishing emails. So, why do we persist in telling people to avoid clicking on phishing emails? Internet Marketing Identity theft Login phish' At one time, that was possible because the bad guys were inept. Those days are gone.

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How marketers help phishers succeed

Biznology

Phishing is a real danger. I can only imagine that they just aren’t thinking about phishing attacks. Customer service people are thinking about customer service. We must all take this threat seriously for the benefit of our customers. But back to the question. What would you do if you got that email?

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Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

Digital risk management can affect consumer trust, customer loyalty and even shareholder value. Make sure to include instruction on how hacks like email phishing attacks happen, password best practices, etc. Make digital and social media training for employees a priority. to best protect accounts.

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Data Security: Spotting a scam before disaster

Biznology

If your company falls victim to a data breach, no matter how large or small, you lose money and customer trust. These data security tips will help you protect your reputation and your customers. Show everyone phishing emails look like, and to avoid opening suspicious emails. Teach Employees Signs to Look For.

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Why did my e-mail campaign get such a low response?

Biznology

There are many reasons why your marketing e-mails might be getting a low response rate--spam filters, boring titles, poor offers, incorrect targeting, and many more--but I want to use a real example today to focus on a problem that some marketers still don't appreciate--the effect of phishing on response rates. One destination. One contact.