Marketing Insider Group

MAY 27, 2023

So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. Healey Cypher Image Source: MarketingOverCoffee Did you know that being a better person can lead to happiness, luck, and overall success?

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Martech

SEPTEMBER 20, 2021

. “Salesforce automation has left sellers behind and has become about salesforce automation,” said Nate Skinner, Global SVP of Marketing for Oracle Advertising and CX (referring to CRM across the board, not just — but clearly including — Salesforce.com). “Very few traditional CRM systems actually help sellers sell.

Work Management 131

Work Management Marketing Management Salesforce.com Sales Qualified Leads 131

Customer Experience Matrix

OCTOBER 17, 2014

photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included.

Analytics 120

Analytics Process Salesforce.com Allocation 120

Salesforce Marketing Cloud

AUGUST 27, 2021

At Salesforce, we are constantly innovating to help you connect with your customers. Next, cozy up with the Innovation Spotlights , two integrated product journeys showcasing the latest products and features across the Customer 360: Improve employee performance and grow your business. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Customer Experience Matrix

DECEMBER 10, 2013

If you’ve been reading my recent posts, you won’t be surprised that I’ve decided they are yet another Customer Data Platform. In fact, one of its tag lines is “easily track, analyze, and take action on live customer data”, which is a pretty decent statement of the CDP value proposition. Users can also design their own custom reports.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Vidyard

NOVEMBER 16, 2021

“Our continued innovation with Salesforce enables us to help users engage with prospective customers virtually. Salesforce Partner Innovation Award winners such as Vidyard work relentlessly to enable their customers’ success,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce.

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. The first step in lead cultivation is scoring and sorting: making sure the worthwhile leads get to the right person quickly. Q: What about lead scoring ?

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Customer Experience Matrix

MARCH 6, 2016

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. company services customers (2015) revenue (2015) revenue / customer GoDaddy domain registration, Web site hosting 13.8 million $1.6 million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Liveintent

NOVEMBER 29, 2022

Today, LiveIntent announced it has launched Identity Enrichment on Salesforce AppExchange, enabling brands to efficiently bridge their customer data deterministically to continuously authenticated licensed identity, demographic, and behavioral data from the LiveIntent Identity Graph. Comments on the News. ” About Salesforce AppExchange.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. The difference is architecture: the decision managers place decision logic at the center and see customer data and content as peripheral.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2018

There's more bad news for marketers and other business people: clients' customer data was exposed by Salesforce.com (although there’s no evidence that anything was actually leaked). Artifical intelligence training data often creates unintentional bias and there's no standard method to prevent this. and other) elections.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Vidyard

OCTOBER 25, 2017

Vidyard helps customer support teams resolve cases faster and improve customer experience with personalized and on-demand video for support. Vidyard for Support merges the power of Vidyard’s video hosting , creation, personalization and engagement solutions with Salesforce Service Cloud.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

accelerate agency

SEPTEMBER 21, 2021

The vast majority of startups fail because they lose customers faster than they win new ones. Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

The vast majority of startups fail because they lose customers faster than they win new ones. Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

The vast majority of startups fail because they lose customers faster than they win new ones. Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. . Conclusion.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Previous to this, she was a Customer Success Manager for the past six years at the company, helping her clients to achieve their ABM goals. She does what she says she will do and has always had a focus on our customers’ success.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Customer Experience Matrix

JUNE 13, 2016

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Vidyard

NOVEMBER 16, 2021

“Our continued innovation with Salesforce enables us to help users engage with prospective customers virtually. Salesforce Partner Innovation Award winners such as Vidyard work relentlessly to enable their customers’ success,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce.

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Customer Experience Matrix

APRIL 10, 2014

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. Marketo placed these changes in the context of unveiling itself as “customer engagement platform”.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. A good foundational system also needs a robust customer database that can integrate data from all the channels, whether it supports them directly or via partners. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Heinz Marketing

MAY 12, 2020

Recent global events have accelerated the use of video-conferencing technology to conduct virtual meetings with customers. This can be a challenge for both the sales professional and the customer. Just because a person is on the call does not mean the person is engaging in the conversation. Engage Every Stakeholder.

Peer-to-peer 140

Peer-to-peer Salesforce.com Marketing Management CMO 140

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

markempa

MAY 30, 2017

From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. Customers hate it. No, they wouldn’t at all.

Linkedin 297

Linkedin Research Studies B2B 297

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Heinz Marketing

DECEMBER 9, 2021

Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line. Put our data in your tech stack to bring personalization to life. Pros: The ability to get such deep insights into targeted accounts, contact information and more is unmatched by any tool I’ve personally used.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Webbiquity

MARCH 12, 2019

Only 19% of prospects want to connect with a sales person during the awareness stage, when they are first learning about a product; 60% don’t want to talk until they are in the consideration stage, after they’ve done their online research and created a short list. I’m personally not a fan. Engage, Inc. The Launch.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Customer Experience Matrix

APRIL 13, 2016

The key feature of these systems is they select customer treatments based on movement through a journey map. The systems also assemble the unified customer database needed to track customer journeys. This, of course, is a function they share with Customer Data Platforms. until recently.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.”

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Vidyard

OCTOBER 25, 2017

Vidyard for Support merges the power of Vidyard’s video hosting, creation, personalization and engagement solutions with Salesforce Service Cloud. Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Vidyard

OCTOBER 25, 2017

Vidyard for Support merges the power of Vidyard’s video hosting, creation, personalization and engagement solutions with Salesforce Service Cloud. Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Salesforce Marketing Cloud

JULY 6, 2023

Get deals done, make customers successful, and help your company grow. Don’t take anything personally. When I learned not to take anything personally, I suddenly felt like a switch flipped inside of me. Then he invites the prospect to share their story, too, creating a personal connection. Let’s take a look.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? to build personas by analyzing a sample of your existing customers. Of course, it can also assign each person to the correct persona for each client. Pretty cool, I must say.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

SEPTEMBER 7, 2016

Similarly, marketers up that time worked with the same data – audience counts and customer lists – they had since Ben Franklin and before. Those evolved slowly – personalized printing and modern campaign managers appeared in the 1980’s. Those evolved slowly – personalized printing and modern campaign managers appeared in the 1980’s.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Customer Experience Matrix

MARCH 25, 2009

Rather, salespeople must focus on what only they can do – provide nuanced, personal service – and delegate other tasks to resources that can handle them more cheaply and often more quickly. This isn’t a new idea: indeed, “marketing, sales and service” have long been the three components of Customer Relationship Management products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120