Remove customer persona strategy url
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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 283
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LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. That’s changed.

Linkedin 157
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How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO.

Analysis 318
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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

SEO takes time to show viable results, so make sure you implement various strategies that will speed up the process. Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. This should include optimizing title tags, meta descriptions, and URLs.

Traffic 246
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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Being creative and cost-effective is essential. Image: CMI.

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How to create winning B2B programmatic ad campaigns

Martech

Programmatic ad campaigns live and die on getting customer segmentation right. Constructing personas You can never know your customer too well in marketing, especially in a demand campaign. Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas.

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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Join adjacent and industry groups of your target personas.