KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. That’s changed.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

MARCH 21, 2017

This means developing a strategy that fits within the budget, aligns with your organization’s business model, and targets key performance indicators (KPIs). One way to ensure you’re always creating content for the target audience is by developing buyer personas. Just because we hit “publish,” the strategy is not over or completed.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

FEBRUARY 23, 2017

In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy. Let’s take a look at some ways to help get you started with a successful content marketing strategy: Dig into What Your Competitors Are Doing. This is obvious.

Marketing & Strategy 152

Marketing & Strategy Marketing Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

JUNE 21, 2018

Testing only little things, and ignoring total strategy changes. Test including your website URL in your headline. Test including phrases or sentences from online reviews, product reviews, or customer/client testimonials you’ve gotten. Does one user group (aka persona) think you do X, and another thinks you do something else?

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131