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9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

Very few are turning into opportunities, let alone customers. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. Target persona. link].

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Two Personas Every Marketer Should Care About, Even if They Never Buy

Hubspot

At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love.

How to Use Community Forums to Fuel Your Audience Engagement Strategy

Modern B2B Marketing

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums.  By being proactive and taking advantage of the expanse of users and information on forums, you can transform the way you engage with your prospects and customers.  Yahoo!:

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

So I caught up with SmartBug Media's founder and CEO Ryan Malone to get the inside scoop on how they approached Conversant Bio's blogging strategy and what they did to impact lead flow so dramatically. The Strategy Shift. Based on our historical customer purchase patterns, we expect the three-year return on this initial six-month investment to be above 14,500%. The result?

Marketing Strategy: 3 Steps to find the best tactics and results

B2B Lead Generation Blog

Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? This disappointed the company’s salespeople because they loved when customers mentioned the ads. It also contained a letter with a personalized URL to a video of the company’s CTO.

10 Customized LinkedIn Communication Tactics That Will Increase Response

NuSpark

If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. Let your profile reflect who you are or your company’s persona. Customize your URL – On LinkedIn you have to option to customize your URL; make sure you do it. Are you getting the most out of your LinkedIn account? Your Profile. 1.Tune up your profile.

Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Act-On

This term is a catch-all for the culture, messaging and other advertising, positioning, processes, and (even more squishy) the relationship with the customer that gets developed over the years, and that is passed on to future generations ( and customers ). And did you note the customer up there? The spokesman is a perfect persona for an actual buyer). Brand personality.

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How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]

Hubspot

Whether you’re working with an agency or redesigning your site in house, our guide will help you strategize your website redesign, and the accompanying tracking worksheet will enable you to track your progress as you move beyond strategy and into each stage of your redesign. We've identified seven steps of website redesign: strategy, plan, design, build, optimize, launch, and analyze.

How to Repair Your Ecommerce SEO Strategy in a Post-Panda World

Hubspot

Unfortunately, search engines are far from stagnant, and algorithm updates like Panda and Penguin have the power to wreak havoc on your ecommerce site’s rankings, unless you have an SEO strategy that’s equally adaptable. Here''s what you need to know to adjust your ecommerce SEO strategy for the post-Panda world. Canonical Tags and Unfriendly URL Structure. Content.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

This update allows the creation of a unique Messenger URL that will allow for greater discovery of users and businesses within the private sphere. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. The company founder insists it is “not a social network.” The rise of private media.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Instead of wasting money on paid fans, spend more time on creating your strategy and increasing your fan base organically. Guest post by Gary Dek.

Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Successfully optimizing your B2B website to attract and convert visitors (and close sales) requires a deep understanding of your buyer personas, the website experience they need, and the right on-page SEO. There are 3 primary aspects of B2B website optimization : 1) buyer personas , 2) user experience , 3) and on-page SEO.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. goal for their content marketing strategies; 94% put sales in their top five content marketing goals. 85% of corporate marketers are using buyer personas for content marketing and messaging.

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Key SaaS Metrics for Accelerating Growth

Captora

At the C-level, every executive, especially the CEO, continually evaluates how the business is doing on key fronts like sales, customer success, product, etc. First, evaluate your strategy and your go-to-market model. Are your new customers coming from freemium products? Executives love metrics, especially in the technology/Internet space. Trials? Demos? Why does this matter?

12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution. How is your company’s solution categorized by this persona?

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

When optimizing your website, yes, you need to follow search engine optimization best practices, but more importantly, you should think about user experience, lead conversions, and acquiring customers. That''s why the cornerstone of successful website optimization is focusing on your buyer persona. For website optimization, buyer personas help you to. Here’s how to do it.

A Beginner’s Guide to LinkedIn Showcase Pages

Hubspot

Having more than one buyer persona is a balancing act. If they''re very different, you may feel like you''re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. They allow a company to promote specific products or market to a specific buyer persona. But those pages aren''t all connected or centralized around Gap Inc.

5 Steps to Amplify Your Paid Social Campaigns

Modern B2B Marketing

As marketers are increasingly spending more on social platforms, it’s more important than ever to have the right strategy in place, track all of your paid social campaigns , and gain insights into what’s working and what’s not. This comes in handy when you don’t want to advertise a product or service to a customer who’s already purchased it or to your competitors. 5.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). HubSpot customers: Click here to learn how to personalize the "From" name and email address.). HubSpot customers: Click here to learn how to set the preview text of your emails.). 5) Write clear and clickable subject lines. You may often think to yourself, "Ugh.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

 A B2B Video Marketing Strategy Overview. Video is now the sixth most popular content marketing tactic,   as 70% of B2B marketers use some form of online video with their overall strategies. NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. Test offers with lead capture strategy. multi-media strategy works best.

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. I’d like to share Doug’s lessons with our fans. Now that the project is finished, Doug was able to share 12 key marketing-takeaways: Target just one persona. This is why Find New Customers also writes for SandHill.com, PostclickMarketingBlog, CustomerCollective, blogs for Marketo, Eloqua, Hubspot, etc.). Create trackable tagged URL’s.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Setting Up a Blog Strategy. So to build out Marco's blog , the folks at Leighton helped Marco do the following: Research and create buyer personas. Implementing the Blog Strategy.

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

And the most important part of creating educational content is to research and understand your buyer persona. The more you understand your buyer persona and the journey they follow in researching and buying a solution like the one your company provides, the better your content will be. Social sharing can also help you get more customers. Which option would you choose?

A Practical Guide to Planning a Successful Inbound Marketing Campaign

Hubspot

Whether you''re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. Whether you''re creating a marketing strategy for your entire company or developing a campaign for a particular product launch, defining your audience is the most fundamental step.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

In order to successfully track the effectiveness of your marketing campaign, you'll need to start by setting goals for how many visits, contacts, and customers you want to generate. You can even get more specific and set goals for how many visits, contacts, and customers you want generated from different aspects of the campaign such as social media, email marketing, or your blog.

Outbound Marketing the Inbound Way

Synecore

Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight. It takes time, expertise, and focus to create an inbound strategy that will setup your company for sustainable success. If your company has not yet created a buyer persona, pull out a white board and get to it.

11 Lesser-Known LinkedIn Features You Should Be Using

Hubspot

Consider the ideal person your profile would speak to, consider your buyer personas , and -- if your profile were side by side with another -- which words would make you stand out. One way to customize your LinkedIn profile is by acquiring your unique URL. Plus, a customized address is much easier to remember and use when directing people to your LinkedIn profile.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs facilitate the data needed to provide solutions to customer problems. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. 10) Buyer Persona. 26) Customer Acquisition Cost (CAC).

10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

your social fingerprint is filed and matched to your online persona. Hangouts on Air are public by default, meaning anyone has access to the URL, can view them. While this doesn’t guarantee you getting star billing on the search engine results page (SERP), if you have been a loyal customer and played by the rules, it gives you a head start advantage. 6. Not convinced?

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New Data: Why Your Fans Aren't Following You on Social Media

Hubspot

What’s your Ello strategy, by the way?). That’s where clear buyer personas can help determine if your ideal customer is a Pinterest addict or a die-hard YouTube watcher. 2) Don’t be a broken record. Your LinkedIn followers and your Instagram followers likely match different personas and expect different things from your social media posts. different social platforms.

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SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. This article is appropriate for anyone just getting started with SEO, or adjusting their keyword strategy. It''s a good idea to include keywords in your URL if they accurately describe the page contents. Duh, right?)

So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes

Hubspot

Solution: Create a buyer persona. It's time to do your market research to create a buyer persona before you mess up your next ebook's chances. Your buyer persona will detail everything there is to know about your ideal customer and it will typically include: Demographics. It's because you have a solution to the problems that your customers face. And then.

7 Powerful Ways to Conduct B2B Buyer Research

SnapApp

This isn’t necessarily breaking news – 92% of Content Marketing Association members use customer data as an aspect of their strategy and a way to transform the sales funnel. Depending on your strategy, you may already have significant access to important details about your buyers, and you always want to be getting the most of your current channels, right? Monitor.

Best Practices for Marketing Automation from 11 Experts

Modern B2B Marketing

Customers are now the majority of the way through the buyer’s journey before connecting with sales, which is why it’s vital to engage your sales team as you define what key messages will help develop the conversation. Best Practice #3: Hang out With Joe the Sales Guy, Sandra the Marketer, Bob the Analyst–Create Buyer Personas. What’s the alternative?

How to Audit Your Website for Improved SEO and Conversions

Hubspot

Keep in mind that quality content should appeal to the interests, needs, and problems of your buyer personas ; be interesting and well-written, provide valuable, thorough and detailed information about a particular topic; and leave the reader with next steps (such as calls-to-action, links to resources, etc.). Assess how well you're factoring keyword performance into your content strategy.

The Power of Inbound Marketing – a case study

Fearless Competitor

Find New Customers , the B2B demand generation company, is closed on the weekend. But despite the fact that the people behind Find New Customers are not in, our marketing. We don’t ask for a company name or URL, but we do ask for a corporate email address. (We also measure what percentage of time people give us valid corporate email addresses.). How to Find New Customers.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer.

The Ultimate 2015 SEO Redesign Checklist

Fathom

The universal version of Google Analytics was launched earlier this year (in April), is free and offers a few benefits over traditional code, including: connecting multiple devices, sessions and engagement data, collecting data from ANY digital device, enhanced Ecommerce features, custom dimensions and metrics, and more. typical URL format for XML sitemaps looks like this: [link].

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

What makes long-tail keywords great is Google’s new algorithm, Hummingbird, focuses on user intent , which is the concept behind long-tail keywords, making them an important part of your marketing strategy. It’s the concept of not showing the same message to a brand-new visitor to your site that you would to a customer who''s been to your site multiple times. above the fold. 11) KPI.

API 56

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

What makes long-tail keywords great is Google’s new algorithm, Hummingbird, focuses on user intent , which is the concept behind long-tail keywords, making them an important part of your marketing strategy. It’s the concept of not showing the same message to a brand-new visitor to your site that you would to a customer who''s been to your site multiple times. above the fold. 11) KPI.

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6 Incredibly Insightful Marketing Reports You Should Be Running

Hubspot

Some important metrics that you should track are traffic, leads, and customers -- all of these are important to get the full picture of your marketing funnel. HubSpot customers can pull revenue data based on any contact properties they have in HubSpot using the new Companies Report. All New Contacts by Persona. Then break down your report by persona. Revenue Reporting.

The Ultimate Online Editing and Proofreading Checklist

Hubspot

Does this topic align with our content strategy? Will our readers/ buyer personas care about it? persona being targeted? Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. Topic Selection.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

Which of your buyer personas are you trying to target with this content? The awareness stage , where people have realized or expressed symptoms of a potential problem or opportunity; the consideration stage , where people have clearly defined that problem or opportunity; or the decision stage , where people have arrived at a strategy or solution for that problem/opportunity? Not sure?