Remove customer persona satisfaction strategy

ANNUITAS

article thumbnail

Responding to the Buyers Purchase Path

ANNUITAS

A few weeks ago I was leading a workshop on Lead Nurturing, which included the concept of buyer personas and defining the buying path for each individual persona. Don’t you need to define one buyer’s journey for the persona and just align the content to that?” Jolle’s eight stages of the Buying Cycle: Satisfaction.

Purchase 100