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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Being creative and cost-effective is essential.

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How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. These five strategies can help you fine-tune your content to drive more engagement and conversions. Identify key metrics from the get-go.

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How to create winning B2B programmatic ad campaigns

Martech

Programmatic ad campaigns live and die on getting customer segmentation right. They also wanted to connect with the people in the role a step below them, the VPs for talent acquisition and/or human resources. Constructing personas You can never know your customer too well in marketing, especially in a demand campaign.

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Content Audits Don’t Have to Be Painful

Heinz Marketing

As brands shift to the more customer-centric inbound marketing approach, our efforts lean towards how we can connect with our customers and provide value meaningfully. Consider your content as your customer magnet. Here are a few ways to get around doing a traditional content audit when you are crunched for time or resources. .

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. And this is why buyer personas are so important. Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. Personas and States of Being.

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The complete guide to B2B SEO

Sprout Social

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

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