ViewPoint

APRIL 4, 2013

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Customers need strong business justified solutions, he exclaims. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. Going Beyond Cost-Benefit Analysis.

Cold Calling 120

Cold Calling B2B Sales PointClear Work Management 120

Varicent

APRIL 19, 2018

Vice-versa as well, taking salespeople and showing them what marketing is doing; how we gather the voice of the customer; the set of inputs and insights that brought us to the conclusion that next program was going to be a killer success. My favorite marketing book is called Buyer Personas , and it's by Adele Revella.

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65

NuSpark Consulting

JANUARY 21, 2012

Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. Do you have a buyer persona? But that’s content for another blog post. Pipeline Conversions.

Ning 40

Ning Paid Content Facebook Sales Management 40