Everything Technology Marketing

MARCH 14, 2011

3) Create buyer personas For many software vendors who have been selling traditional on-premise solutions to customers, this focus on the business buyer and their unique requirements should not be new. They offer new and exciting ways to deliver value to your customers.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MAY 24, 2010

Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. Now imagine the information customers are finding is yours. Have you mapped out buyer personas and built profiles in order to align your messages and content with their needs? B2B buyers are more sophisticated than ever.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

JANUARY 1, 2011

2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011. 7 - Focus on customer retention Customer retention has provided the much needed revenue stream that enabled many companies to survive the recession as new customer wins dried up.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

JANUARY 31, 2012

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. 2 – Content marketing Content marketing went mainstream in 2011. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

NOVEMBER 14, 2009

Or perhaps it is because the entry into a new market isn’t so much a deliberate decision as an opportunistic one – a step taken maybe because it seems like a good idea based on a few recently acquired new customers. Creating performance-based tactical programs for customer acquisition 7. A GTM plan is a powerful tool for four reasons.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100