customer Paper Related Topics 
Marketing Interactions
APRIL 21, 2017
I was interviewing a client’s customer a few days ago for a persona project and something he said made me stop and think. He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. If there was no customer advocacy, he’d walk away.
Marketing Interactions
SEPTEMBER 14, 2021
Silos are the fuel for leaps of faith because our customer-facing teams aren’t all on the same page so messaging becomes confusing for buyers. An early-stage lead downloads a paper that expands on the nature of the problem they’re looking to solve but then sales reaches out with a demo or meeting request – that’s the ultimate leap.
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Marketing Interactions
DECEMBER 26, 2016
Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. Removing autonomy amongst the teams helps to bring everyone together in support of that common objective—if done well. And it can be.
Marketing Interactions
AUGUST 8, 2021
They must exhaust all their options, from workarounds with existing software to a custom build they can control before an agreement for change with consideration of an external solution can happen. It’s akin to filling out a form to get a paper making them a lead, instead of just a contact interested in the topic.
Marketing Interactions
MAY 23, 2018
Feedback – learn from a voice-of-customer initiative how to improve your brand’s relevance. Loyalty – ensure your buyers return and buy more to build customer lifetime value (CLV). Satisfaction – initiate immediate support to resolve customer issues more responsively to increase customer satisfaction or Net Promoter Scores.
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