Influitive

NOVEMBER 15, 2022

The last few years presented challenges for individuals and organizations alike. Businesses struggled to find new revenue streams while preparations for an economic downturn left few opportunities for growth within existing customer accounts. The answer for many organizations — customer appreciation.

Organization 130

Organization Practices Business 130

Marketing Insider Group

APRIL 26, 2021

Customer experience, trust, and product quality are quickly becoming top priorities for customers. How can chief marketing officers empower their organizations to remain nimble in changing times? CMOs must be strong communicators and empathetic to the needs of their customers and marketing team.

Organization 358

Organization Planning Marketing Budget Terms and Conditions 358

Influitive

MAY 30, 2019

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. The post 7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered appeared first on Influitive.

Organization 182

Organization B2B Paid Search Agency Companies 182

Marketing Insider Group

AUGUST 1, 2019

The skills you need to optimize for organic search aren’t the same ones […]. The post Agile Marketing Teams Should be Organized Around the Customer appeared first on Marketing Insider Group. We’ve been encouraged to pick our lane and stay there, because no two functions are the same.

Organization 200

Organization Automation Marketing Search Marketing 200

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. They should invest in creative tools and networking strategies for their customer service teams. This new future means B2B organizations must work harder to adapt and thrive.

Organization 303

Organization B2B B2B Sales Training 303

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

Social Media 326

Social Media Organization Media B2B 326

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Vision Edge Marketing

MAY 3, 2022

Finding and targeting an accessible niche within your current market, that is large enough to serve, can be a competitive advantage and a successful way to achieve faster organic growth. They provide opportunities for product and service expansions with ready-made customers. Quality requirement (exceptional customer service) .

Organization 226

Organization Marketing Strategy Marketing & Strategy Work Management 226

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Marketing AI 92

Martech

NOVEMBER 17, 2021

Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Additionally, showing off your customer reviews is how you turn your hard-earned brand trust into measurable ROI.

Organization 114

Organization SEO Ideal Customer Profiles Long Tail Marketing 114

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Marketing Insider Group

FEBRUARY 14, 2018

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? The post New Research: Boost Organic Growth From Current Customers appeared first on Marketing Insider Group. But it’s elusive. In fact, the traditional approach is no longer working. That’s […].

Organization 166

Organization Research Cross-Selling Gartner 166

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

JUNE 1, 2023

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. Furthermore, 76% stated that after having a great experience, it increases their expectations for customer service across other industries.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Machine customers are proliferating.

Service 79

Service Organization Gartner Verticals 79

Marketing Insider Group

AUGUST 13, 2020

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. It may seem impossible to gain traction through organic ranking with so much competition.

Traffic 294

Traffic Cost Per Click Organization Lead Scoring 294

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Image credit: Blake Wisz on Unsplash.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. While all three of these people are focused on driving growth for their organization, their focus is different.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

CMSWire

FEBRUARY 28, 2024

CX and EX are inherently connected, and organizations that want to deliver the best possible CX will also make a point to intentionally address gaps in EX. Continue reading.

Organization 95

Organization Intent Best Practices 95

Zoominfo

JUNE 10, 2022

A “directive” allows EU member countries to choose whether or not to enact similar laws that they can customize. Degree of responsibility : What level of responsibility is attributable to the organization? History : Does the company or organization have a history of infringements under or outside the GDPR?

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Vision Edge Marketing

NOVEMBER 16, 2021

Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you have a message map to support customer engagement?” Worked in a sales conversation.

Work Management 234

Work Management Bandwidth Marketing Management Paid Search Agency 234

Martech

SEPTEMBER 12, 2023

“The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” Organizations are at different stages of digital maturity and use AI for different functions. It allows organizations to compare tools that optimize against tools that innovate.

Marketing AI 120

Marketing AI Organization Tools Generation 120

Martech

JUNE 22, 2023

Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. Here are some of the considerations an organization takes when evaluating if they should use a DCR. It’ll depend,” said Milicevic. Get MarTech!

Organization 100

Organization Marketing Management Privacy Amazon 100

Martech

MARCH 15, 2024

According to the company, nearly 73% of decision-makers say that an organization’s thought-leadership content is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets.” “In The post LinkedIn now allows brands to sponsor any organic post appeared first on MarTech.

Linkedin 80

Linkedin Organization B2B Thought Leadership Brand Identity 80

Influitive

MAY 30, 2019

The post 7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered appeared first on Influitive.

Organization 100

Organization Communities B2B Marketing B2B 100

CMSWire

FEBRUARY 15, 2024

Steps CMOs can take to become more successful in delivering customer experiences that add value for both the customer and the organization. Continue reading.

Organization 118

Organization Customer Satisfaction Loyalty Promotion 118

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119