Remove customer
article thumbnail

Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away. Our goal is to solve problems for our target customers. So go for it!

Opinions 298
article thumbnail

Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders. This increased to 1.5%

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Expert Opinions About Business Data

Zoominfo

Keep reading for our top fifteen expert opinions regarding the importance of business data. “If After all, it is data that powers the intelligence that makes better decisions – and customer dialogue – possible.”. Your prospects and customers expect your content to be relevant to their needs and wants—not someone else’s.

Opinions 147
article thumbnail

Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

No one likes losing customers, but it does happen. But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023.

article thumbnail

Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

Customer stories. These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. We’ve made contrarian opinions part of our brand, and it’s helped us stand out when every other blog is saying the same thing,” Gabbert says in a WordStream blog post. Blog posts. Newsletters.

Opinions 114
article thumbnail

11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?