Writing on the Web

SEPTEMBER 25, 2013

I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Joe is known as the godfather of content marketing as he has been a long-time promoter of quality content for marketing purposes.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

AUGUST 13, 2014

Leave me a comment and tell me how you measure your content marketing efforts. If you need help identifying your content marketing goals or creating content, download my free guide: Shortcuts to Content. Subscriptions.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers. Focus on the customer.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

MAY 8, 2013

Those small business professionals that have the courage to experiment and looks for creative ways that truly work for promoting their business and connecting with customers will win. Perhaps the focus should be on the customers you want to attract for your business. Related posts: Content Marketing to the Male Brain.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

NOVEMBER 27, 2013

There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content.” ” “No matter where you go, you see how content marketing affects business and customers alike. Then try making a list of the Top 5 or 10.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

JULY 9, 2010

In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. The company, Marchex Inc.,

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

AUGUST 12, 2010

Today I do a lot of ghost blogging and web writing for smart professionals who would rather outsource their online marketing tasks and concentrate on their business and their clients. But more than that, I sincerely want you to be in control of your online marketing and get great results.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

APRIL 10, 2013

A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. Business Blog Writing and Content Marketing: Come on, light my fire! Here are some ideas: Books : Good old fashioned reading can definitely help you to review grammar and sentence structure rules.

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Blogger Class Small Business Marketing Amazon 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. 4 Time-Saving Tips for Social Media Marketing. You can create pages, just like a website.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JUNE 17, 2016

And a frustrated visitor is an unhappy customer. Based in Illinois, Susan Boggs is a digital business and online marketing consultant. Lastly, remember, whether or not your broken links are affecting your rankings today, at some point, too many broken links will frustrate your readers. That’s never good. Fix those links.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header. Having a blog header is obviously an important element to online content marketing.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. This is not a philosophical question, although it is grounded in profound human needs and values. They don’t care about your products so much as what they will do for them.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

OCTOBER 24, 2010

Salesbrain.net : Founders of this company, Patrick Renoise and Christophe Morin, are also authors of Neuromarketing: Understanding the Buy Buttons in Customers’ Brains. They also founded an excellent social networking site, Neuromarkting.com , a Ning group, for people interested in how brain science can be applied to marketing.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

SEPTEMBER 3, 2010

Online Persuasion: Seeing Through the Eyes of Your Customers. Online Persuasion: Creating Desire. The Brain Science of Online Persuasion. Content Marketing with Emotions: Write with Feeling. Related posts: Compelling Content: What Are Readers’ Hot Buttons?

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

How well do you know your customers’ challenges and problems? Example: one of my dear clients (Mickey Baxter Spade, ArtisticVoyage.com ) is a talented artist who sells original painted greeting cards for various occasions, online through her website. The stronger your online writing will be.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

NOVEMBER 11, 2010

Related posts: Content Marketing with Emotions: Write with Feeling. Online Persuasion: Seeing Through the Eyes of Your Customers. Emotional Attention + Memory = Content Marketing. 10 Ways to Make Content More Engaging. What Drives Us? 4 Keys to Creating Compelling Content.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! You need to know how your customers and clients see your biases showing up.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JUNE 29, 2010

“I get all my customers from referrals.&#. What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. building trust with customers. “I’ve got a local business, I use Yellow Pages.&#. thought leadership status.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 29, 2010

Online Persuasion: Creating Desire. Online Persuasion: Seeing Through the Eyes of Your Customers. Compelling Content: Pushing Readers’ Hot Buttons. Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 13, 2010

If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Content Marketing Ideas: Rethinking Blogging. 3 Biggest Challenges for Online Content Marketing?

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

NOVEMBER 16, 2010

Which is why videos work well online. Your content needs to be customer-focused. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. And, since the subconscious brain is always on alert for danger or pleasure, your content must be strong, and novel. The brain is self-centered.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 20, 2010

There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. The Brain Science of Online Persuasion.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 22, 2010

Related posts: If Your Blog Writing Stinks… Content Marketing with Emotions: Write with Feeling. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. Attractive Content: Speak to the brains.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

SEPTEMBER 1, 2010

Content Marketing Favorites: Brain Based Blogging. Online Persuasion: Seeing Through the Eyes of Your Customers. Attractive Content: Speak to the brains. Is the Social Web Changing How We Write? How to Write Like You Talk.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 7, 2010

More importantly, how do we start treating our customers as the smart, evolved people they are? Related posts: Neuromarketing: This is your brain on advertising… The Brain Science of Online Persuasion. Online Persuasion: Seeing Through the Eyes of Your Customers. 10 Conversion Tips from Brain Science.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

JUNE 11, 2010

B2B Marketing Zone is a collaborative effort that was by Tom Pick and Tony Karrer (two of my favorite blog authors and experts in content marketing topics). Brainstorming ideas… You know me, I love technology that makes marketing easier for both professionals and their readers and customers.

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B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

OCTOBER 12, 2010

One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic. Tags: Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web authenticity blog writing content marketing with blogs.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

JULY 15, 2010

Applied to copywriting and web design, marketers can improve click rates and results. Customers rule. Will marketers be able to influence online buying decisions with subconscious persuasion powers? How is brain research influencing marketers? Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

AUGUST 26, 2010

Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. 4 Time-Saving Tips for Social Media Marketing. 3 Biggest Challenges for Online Content Marketing?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 13, 2010

Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Content Marketing to a Caveman’s Brain. The Brain Science of Online Persuasion. I just love this site: SalesBrain , a neuromarketing company. 10 Conversion Tips from Brain Science.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 24, 2010

Publish a page or post or newsletter addressing every aspect of the problems your customers face. How to optimize for search engines… The list could go on, and as you build a list of problems, think of it as a list of content ideas. You won’t run out of for content ideas for quite a while.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 10, 2010

Related posts: Online Persuasion: Creating Desire. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. 6 Ways Blog Formatting Engages the Reader’s Brain. Blog Content: Are you personal… or all business?

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Here’s why: We are heavily influenced by social persuasion, we can’t help it.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. 5 Reasons Content Marketing is Getting Harder. Content Marketing Tip: Use Ready-to-Publish Articles.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

FEBRUARY 27, 2013

When writing for business, i.e. content marketing , you want to get the words right, so that your web pages, blogs and e-newsletters get results for your business. Sometimes it boils down to just one word or set of words that can make the difference between a customer who reads or one who clicks away. Words matter. Content matters.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

OCTOBER 31, 2012

Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What are the truly important benefits that will make your customers’ lives easier? Many marketing messages focus on saving customer time, money or energy. This is especially true in advertising. Time, Money, Energy?

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Sample Comparison Custom Publishing Business Blogging 100