WebMarketCentral

AUGUST 4, 2008

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. For brand marketers, the L.A. tags: comprehensive calendar of marketing events, L.A. Interested?

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

MAY 3, 2007

Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 drives customer engagement. Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers." Web Traffic.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

JULY 11, 2007

B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content. You can view other samples of their online marketing work here. Their own site is surprisingly bland (a "shoemaker's children" kind of thing perhaps?);

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

APRIL 17, 2007

Lee Smith (LS): Prior to starting Persuasive Brands, I was the founder, President, COO and acting CEO of a leading online market research firm. In this capacity, I helped clients across all industries address their business and marketing challenges using information to help shape winning strategies and supporting tactics.

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

DECEMBER 4, 2007

Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog. Here are few of the highlights: PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

AUGUST 24, 2006

The company has customers who say it is. Because, while Einsof has developed a base of reusable core code, each customer solution is heavily customized. It takes creativity, technical skill, and a focus on customer success. Is this an effective solution?

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

DECEMBER 17, 2008

16 Web Based Handy Web Designer Tools by Online Marketing Blog Blogger Thomson Chemmanoor shares some of his favorite website design and development tools for tasks such as analyzing page load time, validating CSS files, finding broken links, generating rounded corner and gradients, and more. Do you need a.mobi domain?

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

AUGUST 22, 2005

Moreover pulls literally tens of thousands of articles from more than 10,000 online sources, categorizes them, and delivers news feeds on specific and/or custom topics in near-realtime. The feeds are powered by Web content provider Moreover Technologies. Moreover is generally considered the leader in current awareness solutions.

Keywords 20

Keywords Contact Marketing Online Marketing Order 20

WebMarketCentral

FEBRUARY 20, 2009

Among the ideas: looking at terms used by visitors in your site search box, gathering terms from offline conversations with customers and prospects, and checking tags clouds on social media sites.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

OCTOBER 22, 2005

This is a free customized news service that enables you to choose topics you'd like to track -- news, trends and analysis on your competitors, customers and target markets -- and then scans and delivers this content to you via email and the Web. Want to stay current on a topic, industry or company?

Research 20

Research RSS Paid Search Agency Budget Programs 20

WebMarketCentral

JUNE 8, 2007

We had invested in a Parisian email marketing company and went to apply experiences to help them. JP: We focus on smaller companies but because we've got a great solution, we often find ourselves with customers from smaller divisions of very large companies. Now that's customer service. I worked there almost daily for 4 months.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

SEPTEMBER 2, 2005

While this is not a political blog, government actions that specifically affect online marketing or e-commerce are fair game. Several states have recently begun sending nasty letters to taxpayers who purchased tobacco products online from several e-retailers, including eSmokes.com. Do you sell products online?

Cross-Selling 20

Cross-Selling Act-On Internet Marketing Privacy 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project? What separates effective navigation from poor design?

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

JUNE 30, 2009

Kyle MacDonald, who gained international attention for an online chronicle of his adventures starting with one red paper clip and trading, one item at a time, up to a home in Saskatchewan, Canada" and some of the people behind LOLcats.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

NOVEMBER 1, 2006

If you sell or market online, you definitely engaged in e-commerce or e-business. But you might communicate to your customers using either email or e-mail.

eCommerce 20

eCommerce Template Internet Marketing Google 20

WebMarketCentral

DECEMBER 31, 2009

ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Is Your Online Marketing Strategy All Tweet and No Meat? This tutorial is clear and generously illustrated with screenshots.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

DECEMBER 31, 2005

Here are my marketing resolutions for 2006. Feel free to steal these, or leave a comment to share your marketing (or life) resolutions for the new year. I resolve to understand my customers better. I resolve to try to get back to reading the Marketing Sherpa Best-of-Weekly newsletter on a regular basis.

Planning 20

Planning Newsletter Marketing & Strategy Marketing 20

WebMarketCentral

SEPTEMBER 29, 2005

A few samples: A blog is a place where your employees can speak to customers and prospects in their own unique voices. And, through comments, it is a place to have a conversation with your customers and prospects, informally and openly. More ) Blogs are fast and easy to create.

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

OCTOBER 23, 2006

More broadly, however, it's easy for competitors or disgruntled former employees to pose as unhappy customers and attempt to cause mischief. social networking, LinkedIn, del.icio.is, Angie's List, epinions.com, Ecademy The online marketing business portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

DECEMBER 6, 2007

The first step in developing a strategic marketing plan is to identify your target markets. Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JANUARY 30, 2008

Don't Forget… Business Reviews Are Searchable by Convert Offline / Local Search Hound This post expands on the ideas presented in the post above by detailing a strategy to obtain customer reviews that can improve a small business's rank in local search results.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JANUARY 14, 2008

The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

NOVEMBER 20, 2008

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

FEBRUARY 13, 2009

Hillstrom acknowledges that his ideas may not work, but as he concludes, with only "one in seven hundred customers buying what we have to sell today, what do we have to lose?" He then suggests an entirely new approach focused around indirect value generation.

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

WebMarketCentral

JANUARY 22, 2008

Ten Tips for Lead Generation Landing Pages by TopRank Online Marketing Blog Guest blogger Jon Miller of Marketo points out that "improving your landing pages can increase your conversions by 40% or more.(and) Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

by iMedia Connection Neal Leavitt reports on a recent study by market research firm Borrell Associates which contends that while spending on online display ads and search advertising will soon peak then begin falling, expenditures on online promotions (e.g.,

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20