Remove customer

Biznology

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The 10 most fascinating people in B2B marketing in 2019

Biznology

Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. When asked who should own the martech stack: marketing, sales or IT, Mike says the answer is “your customer.” I’ve known Chris Jeffers for years, but 2019 saw his major move. All eyes are on Chris’s next step.

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5 Essential Functions for Every B2B Website

Biznology

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Help your customers buy. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.” You want to be seen as not only up to date, but trustworthy and helpful.