customer multi-touch persona Segmentation Related Topics 
KoMarketing Associates
DECEMBER 6, 2016
How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or content personalization, creating buyer personas)? First, anyone using LinkedIn ads should have a good understanding of their buyer personas. Or has their strategy mainly stayed the same?).
KoMarketing Associates
OCTOBER 30, 2018
Maybe that’s because it didn’t fit into an intelligent strategy, or it wasn’t targeted to the right persona or audience. They need to be put together to become a machine that attracts an audience and converts them into loyal customers. But you can’t do effective personalization or segmentation without it. Marketing automation.
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