The Effective Marketer

MARCH 22, 2012

The Customer Buying Cycle Framework. The biggest complaint from marketers is that they can’t keep up with content creation needs (multi-touch programs, social media, nurturing programs, thought leadership, etc.). The Complete B2B Persona. Buyer personas are all the hype again, and for good reason.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Marketing Insider Group

JANUARY 9, 2024

Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

SmartBug Media

AUGUST 23, 2021

Eighty-six percent of marketers surveyed said ABM increases win rates , and 80% reported improved customer lifetime value. This is where digital rewards can help you raise awareness and receive the positive responses you’re looking for at every touchpoint. Put Digital Rewards to Work for Your ABM Campaigns.

Account Based Marketing 98

Account Based Marketing ABM Campaigns Webinar Metrics 98

Salesforce Marketing Cloud

MAY 2, 2022

It even had an early version of customer prediction, showing how often its audience responded to messages. Their marketing response rate? That’s why marketing leaders are all about customer data platforms (CDPs). How does a customer data platform work? What is a customer data platform? A whopping 80%.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

BenchmarkONE

JANUARY 25, 2023

BenchmarkONE BenchmarkONE is an integrated CRM and marketing automation tool that seeks to make managing and maintaining both existing and potential customers easier. It helps businesses increase sales , manage contacts, improve response rates, and track their success at a glance.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

PureB2B

NOVEMBER 29, 2016

These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying customers. This has empowered customers with the ability to choose from a myriad of businesses and make informed decisions based on what they discover. Measurable results.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying customers. This has empowered customers with the ability to choose from a myriad of businesses and make informed decisions based on what they discover. Measurable results.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62