Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. Review customer personas for common interests and needs. In your inbox.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Salesforce Marketing Cloud

AUGUST 27, 2021

At Salesforce, we are constantly innovating to help you connect with your customers. Next, cozy up with the Innovation Spotlights , two integrated product journeys showcasing the latest products and features across the Customer 360: Improve employee performance and grow your business. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Martech

FEBRUARY 7, 2024

We’d get brought in to help, whether it was for a microsite or a larger project. Are organizations still in the process of transforming their digital experience? In marketing, we talk about the three-legged stool — people, process, platform. Business email address Subscribe Processing. Get MarTech! In your inbox.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 102

xiQ

JANUARY 12, 2022

Instead they can focus on engaging customers and prospects,” stated Ahmed Mazhari, Chief Growth Officer at Genpact. Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

MindFire

OCTOBER 21, 2020

Highly personalized Landing Pages and Microsites. The sales process they employ to find customers who are hungry for direct mail ( if you’re a printer or agency, you need to learn this ). Ringless Voicemail. The specific channels they use to make lead gen more effective. Slides (PDF).

Microsite 90

Microsite Paid Search Agency SMS Lead Gen 90

Oktopost

MAY 12, 2021

B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. . Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty.

Communities 121

Communities Ad Building Brand Identity Branding 121

Biznology

NOVEMBER 6, 2018

.” The survey of marketing decision-makers reveals that few of them think they have a complete understanding of exactly what content sales needs, although they recognize that the sales process is a crucial channel for content distribution. Use content hubs to put sales in the spotlight. Video FAQs would fit right in. ” Yikes.

Tactics 137

Tactics Video Marketing B2B Forrester 137

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. HeySummit simplifies the process of producing an online summit, making it easy for your attendees to register and discover your content. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Content4Demand

MAY 21, 2020

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Gordian , a Vidyard customer, created a video series called “Job Order Contracting 101” that allowed the company to educate buyers through private content.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Users can copy the text to drop into their out of office, or share a custom video on Facebook or Twitter. In the era of customer experience, understanding and catering campaigns to the end user is critical. Was my OOO any match for Jay’s?

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

SendX

MAY 30, 2019

Your customers have a 92% chance of trusting recommendations from people they know; only 37% of them give search engine ads that level of trust. Existing customers spend 67% more money on your business than new customers. Customers gained via word-of-mouth would boost your profit margins by 25%. The invite email!

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Kevin Indig

JULY 17, 2023

Internals - find missing internal links in new and existing content, ensure proper site structure at scale (ex our largest customer has over 100,000 pages, and we generated thousands of internal link suggestions). Microsites were originally invented for short-lived campaigns. Microsites 2.0 Microsites 2.0 to the rescue!

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Marketing Insider Group

JUNE 19, 2014

Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. When I first saw the microsite, I was blown away. What was the process like? And here is just one example of why.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. What compels customers to choose one brand over another? We created a microsite dedicated to sharing our brand identity and beliefs.

Lead Scoring 127

Lead Scoring Lead Ranking Effectiveness Brand Identity 127

Launch Marketing

JANUARY 24, 2018

Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers. Launch also created integrated campaigns to leverage these new content pieces in communications to prospective customers. The Project. The Details. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

SmartBug Media

DECEMBER 27, 2021

She can cover everything from product marketing and customer programs to sales enablement and demand generation. Providing value to the user before they are your customers is critical. But sometimes, what you want to know is what happens when you tinker with processes. It can’t be abstractions.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Avitage

AUGUST 7, 2013

Each are significant categories in their own right, with supporting requirements that often involve people and skills, process and technology components. The following is a checklist of demand management success competencies. Click image for a larger view.)

Demand 120

Demand Work Management Microsite Landing Pages 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Content4Demand

JANUARY 12, 2021

With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative process. User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. Bring Team Members In.

Microsite 70

Microsite Content Interactive Marketing Design 70

Seismic

NOVEMBER 7, 2022

Being a leader is important to us, but even more important is how we scored in criteria that we believe really matter to our customers – mission accomplished! So, why do we think this matters to our customers and those considering a sales content solution? Our team here at Seismic is a competitive bunch. We’re excited. We’re ready.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Content4Demand

JANUARY 20, 2021

The 2020 Content Preferences Study from Demand Gen Report found that more than half of B2B buyers (54%) engage with case studies as part of their buying process, and 29% cite them as one of the most valuable sources in researching B2B purchases. Content details can be pulled for social channels, infographics, SEO/discovery and on microsites.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Litmus

FEBRUARY 21, 2022

What can companies do to create personalized engagements that customers expect? Michael: Be clear on if you’re personalizing for the sake of saying you’re personalizing with your teams, or if you are truly giving value to the customer. . Customers are gravitating toward companies that support socially important endeavors.

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

Scoop.it

JULY 29, 2021

In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process. It’s a complex process that you can simplify by choosing the right sales content management software and following best practices. Some people want 1-on-1 attention from a sales rep.

Work Management 98

Work Management Marketing Management Top of Funnel Sales Cycle 98

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

xiQ

APRIL 4, 2022

xiQ’s proprietary platform focuses on enabling the most important part of selling – engaging every buyer at every stage of the buying process. G2 defines Sales Intelligence Software as solutions that “help companies use internal and external data to increase sales and improve sales processes.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

SnapApp

OCTOBER 6, 2015

We are thrilled to announce the winners and runners-up for the first-ever SnapApp customer awards: the Snappys! We received so many impressive, inspirational submissions for all across our customer base - making choosing just one winner in each category incredibly difficult. Without further ado, the winners: Cool Cat Campaigner.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Seismic

OCTOBER 19, 2021

Digital sales rooms (DSR) are simplifying the sales process for buyers and sellers, alike. A digital sales room is a centralized location or microsite where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. Why should I use a digital sales room? Our digital sales rooms help sellers to: .

Microsite 52

Microsite Buyer's Journey Sales Cycle Differentiation 52

Buffer

NOVEMBER 22, 2022

Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Get started today !

Rules 112

Rules Personalization Brand Identity Branding 112

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. When was the last time you read a white paper that added real value to your research process? Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. When thinking about creating problem-solving content, consider setting up a time to interview existing customers as well as members of the sales team. There is simply no denying the power of digital marketing and the reach of the channels that comprise it. Whitepapers. Case Studies. Social Media. Source ).

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Seismic

JANUARY 9, 2023

In order to engage these buyers and create repeatable success, organizations need processes that enable sales efficiency and sales effectiveness. An inefficient, ineffective sales process can prove costly. We believe that sales enablement is a key differentiator that can help organizations unlock both. Never stop growing Get a demo.

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

Seismic

MAY 17, 2022

A digital sales room is a microsite where buyers and sellers can collaborate and access content that’s relevant to the deal cycle. It’s a secure environment where sellers can create differentiated stories and personalized interactions that support buyers throughout their decision-making process. What is a digital sales room?

Sales Cycle 52

Sales Cycle Digital Asset Management Microsite Differentiation 52

Kapost

APRIL 4, 2017

It’s a set of processes that supports teams, tools, and channels. A core Agile tenet is that the team members actually doing the work are far better at planning it than managers or directors who are disconnected from the day-to-day process. . Content Operations and Agile Marketing: A Beautiful Friendship .

Planning 73

Planning Microsite Enterprise Management Content 73

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Custom Reports. This is a custom report that tracks overall site conversions as well as a specific conversion, called Check Out.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Contently

JUNE 20, 2017

Customer success. On AdWords, for example, customers can find a “ Setup and Basics ” page. On AdWords, for example, customers can find a “ Setup and Basics ” page. From here, Google walks you through a step-by-step process for creating, managing, measuring, and optimizing your campaigns.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

Convince & Convert

MARCH 3, 2016

CEO Tony Hsieh could easily decide to give all Zappos employees every Leap Year off, but why not inspire other leaders and companies in the process? Zappos is celebrated for its exceptional culture , and examples like this can further inspire its customers, current and future employees, and other executives.

Microsite 92

Microsite Stats Newsletter Education 92

Parse.ly

MARCH 11, 2022

Their content strategy will be geared toward customers’ values and shaped by first-party data. Customers seek sincerity from brands, while brands seek deeper and more well-rounded relationships with their customers. Customers want content that is diverse and inclusive. Here’s how to keep up with these trends.

Tips 52

Tips Content Marketing Brand Identity Branding 52