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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

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What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

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An Online Presentation Tool for Sales Pros?

WebMarketCentral

Now, Alan Hill of IPresent2You.com , a 20-year sales veteran, believes he has the answer—a set of software tools that enable sales people to deliver web-based presentations, customized on the fly to address the specific needs and interests of individual prospects. The I Present to You! tags: Alan Hill, I Present to You!,

Webcast 20
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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Customers are those who've advanced from email service providers (ESPs). The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service.

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How to Write a Strategic Marketing Plan

WebMarketCentral

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful.

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Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

by High Rankings Advisor A look at the various options for getting SEO training, including online courses, in-person training at industry conferences, and customized training classes. Learning SEO and SEM - Where to Start? A tad self-serving, but informative.

SEO 20
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Genoo Aims to Shake Up Marketing Automation Space

WebMarketCentral

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.