Martech

MAY 2, 2022

They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. ” “I can’t create microsites without IT intervention.” In either case, publishing’s a snap in this simpler environment than their enterprisey WCM system.

Enterprise Management 93

Enterprise Management CMS Development Microsite Marketing Management 93

Convince & Convert

FEBRUARY 18, 2016

Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers. With so many clever opportunities to engage, your brand can’t afford to overlook LinkedIn as a potential channel for memorable customer experiences. Connect with KFC’s Founder.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Convince & Convert

DECEMBER 18, 2014

While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing. To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. The eCards are a bit naughty, but in a playful way.

Microsite 135

Microsite Case Study Case Studies Social Media 135

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Google Forms allows some customization. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Salesforce Marketing Cloud

AUGUST 27, 2021

At Salesforce, we are constantly innovating to help you connect with your customers. Next, cozy up with the Innovation Spotlights , two integrated product journeys showcasing the latest products and features across the Customer 360: Improve employee performance and grow your business. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Customer Experience Matrix

MAY 12, 2015

The first is a structure that links customers to their original salesperson, even if they later contact the organization through a Web search or visit to the corporate Web site. This is especially important for businesses that pay commissions to the customer’s original salesperson. Salespeople can also set up their own contents.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Samsung’s Connectivity Theater, Sustainability Forest, and Customization Stage are all included among metaverse trade show experience for conference attendees.

Trends 131

Trends Campaigns Planning Trade Show 131

Martech

FEBRUARY 15, 2024

I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. Review customer personas for common interests and needs.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Convince & Convert

MAY 19, 2016

Described on the U by Kotex microsite as “part celebration, part proclamation, The Period Shop is proof that, together, we can change how we think about, talk about, and shop for periods. Listen and Learn From Your Customers. Your customers are your biggest asset. Unite Customers Around a Common Vision.

Ideal Customer Profiles 88

Ideal Customer Profiles Campaigns Microsite Advertising Agencies 88

Salesforce Marketing Cloud

JUNE 21, 2023

Start by understanding users’ work challenges and build systems that improve the customer experience. 6 Strategic Design Tips for Converting Your Pitch into a Microsite Keith March Mistler An Experience Cloud microsite can keep essential info accessible and help your teams build better relationships with your customers.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. You get attribution based on website activity so you know where your customers are engaging, and can use automation based on website visitor behavior. The only risk is the time you’ll invest evaluating the platform. Also: no plugins!

CMS Development 99

CMS Development Privacy Protection Open Rate Microsite 99

xiQ

JANUARY 12, 2022

Instead they can focus on engaging customers and prospects,” stated Ahmed Mazhari, Chief Growth Officer at Genpact. Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

xiQ

MAY 14, 2020

It enables sellers to custom-tailor their pitches and radically improve how they build trusted relationships with their buyers. By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing.

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

xiQ

DECEMBER 15, 2021

Instasites (microsites designed for individualized experiences). Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. Sales triggers and real-time alerts direct to your inbox.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Martech

FEBRUARY 7, 2024

We’d get brought in to help, whether it was for a microsite or a larger project. The smaller companies were maybe late to the game and the larger companies had something, but it wasn’t easy to manage or it wasn’t really working for them from an SEO standpoint, or it wasn’t converting.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 102

Kevin Indig

JULY 17, 2023

Internals - find missing internal links in new and existing content, ensure proper site structure at scale (ex our largest customer has over 100,000 pages, and we generated thousands of internal link suggestions). Microsites were originally invented for short-lived campaigns. Microsites 2.0 Microsites 2.0 to the rescue!

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Leading Edge Virtual Event Platforms. Total reviews: 339. Average user rating: 9.53 (out of 10). Pricing: contact vendor. Bleeding Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Users can copy the text to drop into their out of office, or share a custom video on Facebook or Twitter. In the era of customer experience, understanding and catering campaigns to the end user is critical. Was my OOO any match for Jay’s?

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Oktopost

MAY 12, 2021

B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. . Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty.

Communities 121

Communities Ad Building Brand Identity Branding 121

PathFactory

JUNE 21, 2023

Stage 1 | Experimental What it looks like: “We have a mediocre understanding of our customers’ various buyer journeys and we’re using a few analytics tools to track engagement. Using microsites as part of an ABM nurture strategy for top tier accounts. Creating customer onboarding or adoption tracks.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Adobe Experience Cloud Blog

MAY 13, 2019

This implies that marketers must create a personalized and consistent customer experience irrespective of the platform through which the customer engages with the brand. Cut through the noise and talk directly to your customers and prospects. Customer rewards. One-on-one communication. Wrapping up.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

SendX

MAY 30, 2019

Your customers have a 92% chance of trusting recommendations from people they know; only 37% of them give search engine ads that level of trust. Existing customers spend 67% more money on your business than new customers. Customers gained via word-of-mouth would boost your profit margins by 25%. The invite email!

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Content4Demand

MAY 21, 2020

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Gordian , a Vidyard customer, created a video series called “Job Order Contracting 101” that allowed the company to educate buyers through private content.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

ClickDimensions

APRIL 16, 2020

As an example, some businesses may focus more heavily on customer retention than acquisition during this crisis. Here at ClickDimensions, one thing we decided to do was create content – like this blog and skill-sharpening training webinars – to assist our customers as they adapt to the changing times. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

PathFactory

FEBRUARY 1, 2023

PathFactory won these awards based directly on feedback from their customers. These three TrustRadius awards are reflective of PathFactory’s mission, and we appreciate that our customers recognize the hard work we put into creating an offering that delivers value,” said Dev Ganesan, President and CEO of PathFactory. 10 for support.”

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Heinz Marketing

APRIL 9, 2020

The same app you would have used in person can keep people engaged during your virtual event as well – especially the customized agendas, alerts when their sessions are starting, networking tools, social integrations and more.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Launch Marketing

JANUARY 24, 2018

Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers. Launch also created integrated campaigns to leverage these new content pieces in communications to prospective customers. The Project. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

xiQ

MAY 19, 2020

Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform.

Design 118

Design Account Based Marketing Personalization Planning 118

Biznology

JULY 10, 2017

The traffic and engagement on the above microsite hit its plateau fairly quickly. When I have been successful in educating executives on recognizing their successes, I have convinced them to focus on optimizing the experience to get a higher share of users to take the next steps in their customer journeys. A typical SEO success curve.

SEO 104

SEO Microsite Keywords Traffic 104

Marketing Insider Group

JUNE 19, 2014

Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. When I first saw the microsite, I was blown away. Images play an increasingly important role in today’s content marketing approach.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

xiQ

MAY 14, 2020

It enables sellers to custom-tailor their pitches and radically improve how they build trusted relationships with their buyers. It is even more important now to leverage xiQ’s PDE platform to run highly personalized marketing campaigns and custom tailor presentations that appeal to an audience of one”.

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

Convince & Convert

JULY 31, 2015

Each spool of thread can display one of 36 colors and is powered by a custom belt made of fabric, resulting in a larger image with an 80×80 resolution. Every component was custom designed, engineered, and manufactured from scratch. The question then becomes, what’s your company’s Thread Screen?

Campaigns 154

Campaigns Microsite Display Social Networks 154

Martech

JULY 9, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. This experience allows users to customize the test drive so they can ‘try out’ the features they find appealing,” Gardiner said. Non-traditional and customized. One example is the car’s ambient lighting.

Advertising Agencies 89

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 89

SmartBug Media

AUGUST 31, 2020

Whether your organization provides products or services, the feedback that you receive from your customers is invaluable, and the power of reviews has incredibly far-reaching benefits. Explaining to your customer why this is important to your business, and how it will ultimately fuel continued growth, is a great way to frame your message.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94