customer Media Related Topics 
What Works - What Doesn't
NOVEMBER 8, 2021
That means reaching out to IT vendors for their take on industry trends or customer references. Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact. That is, when I can find a human being to email.
What Works - What Doesn't
OCTOBER 5, 2021
If any of your capabilities are “me-toos” acknowledge that and explain how you focused your development efforts on excelling in the areas customers care the most about. Customize More Carefully. You probably already have variations of your deck for customers, for analysts/media, and for investors.
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