customer measurement PointClear Related Topics 
ViewPoint
JUNE 21, 2018
PointClear’s Lead/Revenue calculator can help you avoid that sinking feeling when you, as a marketing or sales leader, realize one day that you’re behind, and the quarter or year-end is looming. Below is a screen grab of the PointClear lead to revenue calculator using hypothetical numbers and followed by descriptions of the line items.
ViewPoint
FEBRUARY 23, 2018
Intimate customer tribes over impersonal mass markets. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Small experiments, testing and data, intimate customer tribes, engagement and transparency? At PointClear, our average associate is 50.
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Biznology
FEBRUARY 2, 2017
She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management. For a complete education in measurement, and tools for getting a seat at the table, look to her Resources pages at VisionEdgeMarketing. Thanks, Laura! How satisfying.
ViewPoint
MAY 9, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now.
ViewPoint
JUNE 7, 2016
At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. If no response, the lead goes back to PointClear or the internal business development team for rescheduling. What kind of accountability measures are in place?
ViewPoint
JULY 26, 2018
Because a customer was on this program, she looks for direct quotes that can be used for testimonials. There is a clear and present problem, the customer is willing to state the problem, and there is a clear and present pathway to solving the issue using their services. Testimonials. Jane will take the percentage statement as a win.
Onalytica B2B
FEBRUARY 24, 2016
Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. PointClear. PointClear PD. That’s it.
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