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Vidyard

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

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Vidyard Appoints Jeff Loeb as Chief Marketing Officer

Vidyard

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

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How a Video Library Can Help Power Every Part of Your Business

Vidyard

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Marketers can ensure prospects are only shown videos that lead them down the customer journey.

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How a Video Library Can Help Power Every Part of Your Business

Vidyard

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Marketers can ensure prospects are only shown videos that lead them down the customer journey.

article thumbnail

Vidyard Appoints Jeff Loeb as Chief Marketing Officer

Vidyard

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Use a verb in your CTA and customize your thumbnail image so it invites viewers to click. So you’ve created some videos. That’s all terrific.

article thumbnail

Vidyard Appoints Jeff Loeb as Chief Marketing Officer

Vidyard

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.