Ambal's Amusings

MARCH 18, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Oktopost

OCTOBER 26, 2020

Social media management (sometimes abbreviated as social media management) tools offer businesses software or web-based solutions for social media marketing, selling, and engaging prospects and clients in the digital realm. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics .

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Convince & Convert

MARCH 18, 2016

If you want to build very highly customized collections of content for different potential customers, different target audiences, different segments, Uberflip can absolutely do that. They can kind of create collections for specific parts of your customer base. So what does it really do? So how do we do that?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

ClearVoice

JANUARY 8, 2019

And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. You know your target customers based on your gut or your everyday encounters with buyers, right? Start by documenting the big picture of who your ideal customers are. Who are we trying to reach?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

Toby Murdock: Toby is the CEO of Kapost , the leading provider of content marketing software. Part of this is SEO is no longer a stand-alone, ‘bolt on’ piece of a marketing strategy, but rather a guiding principle in an online strategy that combines outreach, content, design, and fundamentally fulfilling customer needs and desires.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Single Grain

JANUARY 15, 2020

You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. A buyer persona is a detailed, research-based description of your target customer. How do you create specific content for your different customer demographics?

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Full Circle Insights

NOVEMBER 25, 2020

Cookies also allow digital marketers to map customer journeys, which is the foundation of attribution and calculating an accurate ROI on marketing spend, according to Hogan. Without the ability to map customer journeys, marketers would be forced to rely on last-click attribution, or something even more basic.”. White Papers.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52