Remove customer
Remove Marketo Remove Outreach Remove Software Remove Youtube
article thumbnail

How to Calculate Your SEO Share of Voice

SmartBug Media

Interviewing actual prospects, customers, partners, and sales reps to validate your research. Here is a mockup analysis examining four “construction management software” related topics. This could be a good opportunity for PR or outreach to build relationships with these sources. Conducting a competitive keyword gap analysis.

SEO 96
article thumbnail

Winners of 2016 Video Marketing Awards Announced at Viewtopia

Vidyard

They are creating incredible high-quality content, measuring its performance and using detailed analytics to turn viewers into customers and revenue for their organizations. MongoDB wanted to use more customer testimonials to show the impact that MongoDB could have on their organizations. Best Use of Video for Sales Prospecting or ABM.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. G2 Crowd boasts, “491,300+ validated user reviews to help you make smarter decisions” on software and business services. The MarTech landscape is vast and growing. Talk to sales.

article thumbnail

Sales Pipeline Radio, Episode 236: Q & A with Justin Shriber @jshriber

Heinz Marketing

We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. The first thing we do is we capture all of the business activity that salespeople are generating as they interact with prospects and customers. Is it built into like the Marketo and Outreaches of the world? This is live.

article thumbnail

The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Engage those accounts with relevant content and outreach.

article thumbnail

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

One of the key strengths of HubSpot is its ability to create personalized customer journeys through marketing automation, ensuring that potential customers receive relevant content at each stage of their buying process. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

article thumbnail

B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase.