Remove customer
article thumbnail

How Marketo Engage Creates Customer Advocates for Life — Q&A

Influitive

In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager.

Marketo 147
article thumbnail

Using Customer Lifecycle Management to Build Engagement in Marketo

SmartBug Media

If you work hard to make a transaction from a new customer, why wouldn’t you work just as hard to keep them around? I’ll bet you didn’t know that, according to data from Gartner , nearly 80 percent of a company’s future profits come from 20 percent of their existing customers. Customer retention is crucial for success.

Marketo 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? This is a huge opportunity for Adobe + Marketo.

Marketo 193
article thumbnail

Apply for the 2021 Marketo Engage Champion Program

Adobe Experience Cloud Blog

I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. Next year is extra special as it marks the 10-year anniversary since the Marketo Engage Champ ion program was first launched. . Marketo Engage Champion Program Overview . Attend Marketo Engage Product Update Calls

Marketo 134
article thumbnail

How to Create a Custom Marketo Popup (The Easy Way)

Optinmonster

Are you looking for a quick and easy way to create a custom Marketo popup that converts? Customizations might require custom code or expensive software. By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Increase free trials.

Marketo 81
article thumbnail

Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)

Marketo 120
article thumbnail

Understanding Marketo Engage & Bizible Integration

SmartBug Media

That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site. Why Marketo Engage & Bizible Integration Is Important for Your Marketers. Track Behaviors.

Marketo 85