Lattice

MAY 13, 2016

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. The opposite is true in business as well; vendors have to become more transparent about how they can help customers.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

OCTOBER 9, 2015

For the middle of the funnel, we produce videos telling our customers’ stories to show the value that we can bring through predictive marketing. We also create videos for post-funnel to engage our customers. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

MAY 24, 2016

CDW , Dell , EMC , SunTrust and more run account-based marketing and sales development programs across tens and hundreds of thousands of accounts (direct & indirect channels, targeting customer expansion opportunities as well as net new customers). in minutes. What good is a score if you can’t put it to work?

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124