DiscoverOrg

JANUARY 8, 2019

But I love the concept of data-driven customer engagement. The customer success use case. Here’s an example: Customer success reps will be able to instantly tell when a customer becomes less likely to renew, and they’ll be able to automate the most effective campaigns to re-engage them. I hate the word AI.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

DiscoverOrg

APRIL 5, 2016

What this means for DiscoverOrg customers is a 37% increase in the number of unique technologies available to filter and search by, and a 110% increase in unique links between searchable technologies and companies. One thing that comes out of predictive analytics is “ideal customer profiling” and targeting narrowly to that customer profile.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

MARCH 25, 2019

Nothing captures a prospect’s attention or delights a customer more than a physical gift,” says Campaign Stars CEO Henry Bruckstein. Here’s another use case for location data that my team did, which generated a ton of well-qualified leads: We wanted to target the customers of our biggest competitor at the time for a displacement campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

DiscoverOrg

MAY 21, 2014

For example, we send out emails from UnifiedMail , Marketo , Intermedia and Sendgrid , so we have to authorize the IP addresses from those senders as DiscoverOrg even though they may be owned or hosted by third parties. Here’s a step-by-step guide to setting up your SPF Record: [link]. Here’s a guide on how to set this up: [link].

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

DiscoverOrg

MARCH 27, 2017

Account-Based Customer Success. Account-Based Sales Development (ABSD) is a coordinated strategy that combines personalized, multi-channel, multi-threaded, outbound activities to create high-value opportunities in new and existing customers. Across a sample of Engagio customers, the median number of accounts per account owner is 50.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

SEPTEMBER 14, 2018

Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers. You’ll have to attend this sales session to find out.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

MAY 23, 2018

If it’s customer retention you’re looking for, well-aligned sales and marketing teams produce 36% higher customer retention rates and 38% higher sales win rates, according to MarketingProfs. We’re living in the age of the customer, no longer the age of the seller. The buyer is in control. 2: Agree what a “qualified lead” is.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257