Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Marketing & Strategy 291

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 291

Webbiquity

AUGUST 22, 2019

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Creating engaging experiences through marketing strategies will help to grow that base.

Marketing Strategy 246

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 246

Zoominfo

JULY 13, 2023

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? What types of strategies should I use to elevate the customer experience? The Growing Importance of Customer Experience (CX). Why Acquire New Customers? Image credit: Jon Tyson on Unsplash.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Marketing Insider Group

JANUARY 21, 2020

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Knowing and understanding your customers is critical to the success of this strategy.

Marketing Strategy 327

Marketing Strategy Marketing & Strategy Ad Building Planning 327

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Marketers must understand and track movements in user query and interest across both.”. Finding Success Through Customer-Driven Marketing.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches.

Allocation 92

Allocation Marketing & Strategy Business Forecasting 92

Influitive

DECEMBER 29, 2022

Welcome to the final post in our multi-part series covering the latest Customer Marketing Summit. Catch up on parts 1 (aligning with customer success), 2 (measuring success and ROI), and 3 (building a successful CAB). Throughout the day, speakers and attendees expressed their focus on driving customer-led growth.

Ad Building 130

Ad Building Marketing & Strategy ROI Marketing Strategy 130

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” ” – Philip Kotler, American marketing author, consultant, and professor emeritus. Customer retention: the ability of a business to keep its existing customers.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. What is customer marketing?

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Scoop.it

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Webbiquity

MARCH 10, 2021

Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Stevens & Tate

JUNE 9, 2023

Building lasting customer relationships is one of the key challenges affecting most companies in today’s business landscape. Many are now investing more into their customer touchpoints by visualizing the customer journey, boosting customer satisfaction, and providing a seamless experience before and after purchase.

Marketing & Strategy 82

Marketing & Strategy Marketing Automation Services Touchpoints Customer Satisfaction 82

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We’re spending time arguing about who is right, and by then, you’ve already lost.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

DivvyHQ

JANUARY 31, 2023

Think about your 2023 marketing goals. Does one of them revolve around differentiating your brand in your market? Content marketing is a great way to do this, and Grace Lau, Director of Growth Content at Dialpad, has delivered 5 original strategies to help you get started. Check out the full article for more!

Marketing Strategy 121

Marketing Strategy Marketing & Strategy Content Marketing Differentiation 121

NuSpark Consulting

JANUARY 20, 2023

Fractional CMO, Marketing Consultant. The post Strategies to customize sales coaching based on rep personalities first appeared on NuSpark Consulting. Click Here While you’re here, take a look around the website, learn about my capabilities and services, and feel free to have a discovery call with me to learn more.

Personalization 130

Personalization Marketing & Strategy CMO Consulting 130

Heinz Marketing

JUNE 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. The strategies that were effective yesterday may no longer yield results. One of the best ways we can gain traction today is by investing in our current customer base.

Webinar Metrics 101

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 101

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

KoMarketing Associates

JULY 15, 2020

As marketers look to resonate with customers and prospects, new research suggests that those who strive to improve the customer experience (CX) are seeing more positive results. Working Toward a More Customer-Centric Approach.

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

DivvyHQ

FEBRUARY 2, 2023

If you're looking to improve your customer experience, this new article is a must-read. Learn who needs to have a seat at the CX strategy table, as well as how to set goals, map the customer journey, personalize interactions, and more!

Marketing Management 97

Marketing Management Marketing & Strategy Ad Building Personalization 97

CMSWire

FEBRUARY 13, 2024

Truly composable businesses deliver compelling digital experiences and can respond with more flexibility to rapidly changing market conditions. Continue reading.

Marketing & Strategy 113

Marketing & Strategy API Business Marketing 113

Visitor Queue

NOVEMBER 17, 2021

It’s essential for B2B companies to be customer-centric in order to thrive. However, we see so many that value their product over their customers. This product-focused strategy may work short-term but can be catastrophic in the long run. Fortunately, adopting a customer-centric strategy is easy to implement and maintain.

Marketing & Strategy 108

Marketing & Strategy Marketing Strategy Paid Search Agency Traffic 108

Content Standard

OCTOBER 5, 2023

A Content Disrupted podcast with guest Patrick Ward, Vice President of Marketing at Formula.Monks. As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 105

Walker Sands

JUNE 20, 2023

What does this mean for B2B marketers? It’s time to move past the stereotypes and speak to the next wave of B2B customers authentically. The best place to start is your web content marketing strategy. So, who are your Gen Z customers? How does this impact your Gen Z marketing tactics?

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Televerde

MAY 9, 2022

Most customers will remain loyal to your business if they have a positive customer service experience. However, over half of customers will switch companies after one poor experience. Most customers expect fast and knowledgeable help from businesses. What Is Big Data in Customer Service? Image from Zendesk.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic.

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

Benchmark Email

DECEMBER 20, 2023

That’s why email marketing is pivotal. It offers a direct line to customers’ inboxes, where personalized experiences can be crafted and meaningful relationships nurtured.

Email Marketing 72

Email Marketing Marketing Strategy Marketing & Strategy Tools 72

CMSWire

DECEMBER 8, 2023

Sometimes the secret to making progress toward a customer-centric strategy as a cross-organizational principle is the verb, "compromise." " Continue reading.

Marketing & Strategy 66

Marketing & Strategy Loyalty Marketing 66

Salesforce Marketing Cloud

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. What you’ll learn: What is an ecommerce strategy?

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64