What Works - What Doesn't

OCTOBER 5, 2021

That’s because their creators were too focused on their own approach to the market, and too little on what the reader needs to know. If any of your capabilities are “me-toos” acknowledge that and explain how you focused your development efforts on excelling in the areas customers care the most about. Customize More Carefully.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Advertising Agencies 65

What Works - What Doesn't

JANUARY 21, 2022

But CIOs should not expect what some customers call “magic” results, such as automatically predicting and fixing any conceivable IT issue, or even just accepting any log or event steam and analyzing it without any data cleansing or normalization. Market researcher Gartner estimates that the AIops market ranged between $900 million and $1.5

Marketing AI 65

Marketing AI Gartner API Marketing Management 65

What Works - What Doesn't

MAY 18, 2023

That means users must make AI a “glass box” where shareholders, customers and governments can understand how AI made its decisions. The right data, if properly stored and curated, can uncover new markets. If we didn’t have the proper cataloging or tagging of (customer) data, we wouldn’t have ended up with the Ideapad,” he said.

Digital Asset Management 65

Digital Asset Management Course Work Management Marketing Management 65

What Works - What Doesn't

JANUARY 16, 2023

But can it do technically oriented marketing collateral and thought leadership? This is a clear time saver and a good start to writing a marketing piece – but only a start. Most importantly, the ChatGPT content was not customized for the needs of my client, which has an offering in this space they need to discreetly promote.

Thought Leadership 65

Thought Leadership Work Management Lead Ranking Correlation 65

What Works - What Doesn't

OCTOBER 13, 2021

He used his experience to list six reasons the current very light/very small “air mobility” market will collapse. The lesson for IT marketers: Having been around and seeing several technology hype cycles gives your senior developers or executives the potential to develop compelling thought leadership.

Thought Leadership 65

Thought Leadership Work Management Marketing Management API 65

What Works - What Doesn't

NOVEMBER 8, 2021

After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. That means reaching out to IT vendors for their take on industry trends or customer references. That is, when I can find a human being to email.

Contacts 65

Contacts Media Press PR 65