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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth. This is why placing the customer at the center of every strategy is so fundamental.

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Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Webbiquity

With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Prospects feel much more comfortable buying from a salesperson who knows what they’re doing. Prospects feel much more comfortable buying from a salesperson who knows what they’re doing. Practice Punctuality.

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New Social Media Advertising Strategies for 2023

Webbiquity

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

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Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

Prospecting has never been easy and nowadays it has become even harder as people are responding less and less to many forms of communication. This makes getting new customers extremely complicated and challenging. The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule.

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. However, lead generation often starts with marketing. Some examples include: Content marketing.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT