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Survey: Most Marketers Planning to Use Customer Journey Maps in the Future

KoMarketing Associates

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Making Strides in Personalizing the Customer Experience.

Planning 250
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Is Your 2022 B2B Marketing Plan Shaped by Custom Market Intelligence?

Inbox Insight

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. of senior B2B marketers say they outsource their market research. Reading time: 3 minutes.

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How to Create the Ultimate Customer-First Content Marketing Plan via @sejournal, @semrush

Search Engine Journal

Learn how to create a content marketing plan that's tied not just to your objectives, but also to what your customers need in this guide. The post How to Create the Ultimate Customer-First Content Marketing Plan appeared first on Search Engine Journal.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth. This is why placing the customer at the center of every strategy is so fundamental.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

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Three customer insights for your marketing plan

Savanta

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. We all know that successful marketing propositions perfectly align with customer needs and wants.

Planning 120
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Three customer insights for your marketing plan

Savanta

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. We all know that successful marketing propositions perfectly align with customer needs and wants.

Planning 120
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Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

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Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

This makes getting new customers extremely complicated and challenging. The solution to finding great leads and turning them into great customers is having a focused plan and being disciplined in making it happen. The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT