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The Best Training Resources to Get You Started With Marketo

SmartBug Media

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. Best Free Marketo Training Resources. Marketo University Online. Marketo Administration.

Marketo 86
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The Best Marketo Learning Paths For Beginners

SmartBug Media

Adopting new software is difficult. Between simply logging in, navigating the user interface, and understanding how to execute tasks, it is easy to become quickly overwhelmed and lose focus on the value the software will provide. This is true regarding learning Marketo as a beginner. Marketo’s Own Resources.

Marketo 69
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The 10 Best Webinar and Webcasting Tools

Webbiquity

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. WebinarNinja. Total reviews: 463.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. All told, the company has prebuilt connectors with more than 80 software-as-a-service products. But perhaps I’m getting ahead of myself.

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HubSpot pairs community with a connected platform

Martech

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. Bringing us back together. The network effect.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

Because video is becoming such an integral part of digital marketing, we want to dive into the differences and benefits of video hosting platforms to help you decide which might be best for your business. YouTube is probably the most mainstream video hosting platform out there. YouTube is a great option for entertainment.

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Key B2B Marketing Trends To Keep An Eye On In 2018

Envy

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. Marketing Automation. Influencer marketing. The secret to success?