Remove customer prospect
article thumbnail

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. The impact on customer service is likely to be even more negative.

Eloqua 120
article thumbnail

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Sales access. . Upgraded reporting. New user interfaces.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

The critical constraint is that volume is limited to 2,500 prospect names, 5,000 emails and 100,000 page views per month. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120
article thumbnail

Why You Need a Lead Nurturing Strategy

LeadSquared

According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. 1) Customized Content: On the face of it, this might seem obvious but there are countless marketers who’ve still not grasped the essence of customized content. What makes this tricky is that there is a need for prior analysis.

article thumbnail

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Results are in the following table. For example, Alexa says that 89.4%

article thumbnail

More Blathering About Demand Generation Software

Customer Experience Matrix

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. General ease of use and customization could be another.

article thumbnail

First Look at New Marketo Release

Customer Experience Matrix

In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. In Marketo, each campaign is a relatively small, self-contained sequence of steps that is triggered by a particular prospect need.

Marketo 120