LeadSloth

MAY 25, 2010

Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Market2Lead Probably Got A Good Deal. Market2Lead was one of the early Marketing Automation vendors. The result: not enough new customers. Small Installed Base / Few Customers Affected. People asked my opinion on this acquisition.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

LeadSloth

APRIL 29, 2009

Market2Lead Marketing Automation and Lead Management blog. The Market2Lead blog got a boost when Kevin Joyce joined the company. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop. Marketbright blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

AUGUST 10, 2010

Land grab is common, where vendors lower prices to get customers on board. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). ‘Free’ customers may lack the expertise to be successful. There is severe competition (30+ vendors). expensive sales teams).

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Carlos Hidalgo , President, Annuitas Group. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100