Customer Experience Matrix

FEBRUARY 26, 2009

But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 30, 2010

The free product should increase the number of companies that try LoopFuse first, which will gain it paying customers down the road. This requires finding ways to attract masses of new customers as they enter the market. Competition now shifts from building a technically better system to surviving the inevitable industry consolidation.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 2, 2010

Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes. Since ATG itself provides substantial online marketing functionality, there’s a smaller gap for Oracle to fill with a separate marketing automation purchase.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. General ease of use and customization could be another.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

LeadSquared

AUGUST 28, 2019

According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. 1) Customized Content: On the face of it, this might seem obvious but there are countless marketers who’ve still not grasped the essence of customized content. What makes this tricky is that there is a need for prior analysis.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 52

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 1 0 rule-based form customization (display different content blocks in an email or Web page based on user-defined rules) Marketing Administration 0 0 0 0.5 Here, then, is the final usability matrix. 12 11 simple 8 10 10 10 12 8.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 8, 2009

Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Results are in the following table. For example, Alexa says that 89.4%

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

JULY 22, 2010

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. One challenge faced by the smaller Web marketing companies is that their customers (Web site managers and analysts) are generally not the buyers for marketing automation. The more interesting question is who will be the buyers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. So I don't consider this more than a hint of what might be the case. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 1, 2010

The key finding here is that nurturing tripled the number of “slow” leads (taking longer than one month) that eventually reached Marketing Qualified status: with nurturing without nurturing % higher Fast Leads (MQL 20% 20% 0 Slow Leads (MQL>1 mo) 20% 6.67% 200% Market2Lead (before they were absorbed by Oracle ) told me they had analyzed their own customers' (..)

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

LeadSloth

AUGUST 10, 2010

Land grab is common, where vendors lower prices to get customers on board. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). ‘Free’ customers may lack the expertise to be successful. There is severe competition (30+ vendors). expensive sales teams).

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

Customer Experience Matrix

MAY 25, 2010

Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Tags: demand generation marketing automation market2lead oracle.

Market2Lead 120

Market2Lead Buy Marketing Automation Services Eloqua 120

Tomorrow People

MARCH 5, 2012

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Later, the contact information provided offers you the ability to educate, inspire, or otherwise engage a potential new customer. 3 Points Necessary to Gain a New Customer. Lead Nurturing 101.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Customer Experience Matrix

NOVEMBER 5, 2009

by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) But the other presenters disagreed, largely arguing that the separate groups have distinct needs. See Who’s Afraid of the Big, Bad Wolf? Is Salesforce.com a threat to vendors of marketing automation solutions?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 3, 2010

Market2Lead had something similar but is no longer sold.) However, Marketo's implementation brings this reporting to a new level. Most specifically, Marketo has introduced a star-schema reporting database, which I’m pretty sure no other marketing automation system currently offers.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 24, 2009

Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. Here is where it’s worth considering the approaches of other vendors. You can just imagine how much fun I am at a cocktail party.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Customer Experience Matrix

NOVEMBER 18, 2009

The vendors are divided into four categories based on my understanding of their target customers. B2b marketing automation) vendors, with links to my reviews where I've written one.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

FEBRUARY 4, 2009

My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. Obviously you need to evaluate these products in depth before deciding which is right for you.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JUNE 5, 2009

Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.

Market2Lead 120

Market2Lead Work Management Marketing Automation Services Marketing Management 120

Hubspot

FEBRUARY 22, 2011

Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. Find Cross-Sell and Up-Sell Opportunities - In the case of past customers, lead nurturing offers a way to broaden that customer's awareness of what you offer.

Lead Nurturing 28

Lead Nurturing Market2Lead Sales Qualified Leads Leads 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Customer Content vs. Marketing Content - Marketing Interactions , August 23, 2009. Infusionsoft Pushes the Right Buttons for Small Business Marketing - Customer Experience Matrix , August 6, 2009. The #1 Factor in Executing Effective Campaigns - Market2Lead , August 28, 2009. Content (151). Lead Nurturing (42).

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

B2B Marketing Zone Posts

NOVEMBER 3, 2009

You Can Afford to Do The Research That Lets You Understand Your Customers - Content Marketing Today , October 22, 2009. Who cares what you’re selling, what are customers buying - Market2Lead , October 21, 2009. Best of 2009 (So Far): Cool Web Tools, Part 1 - WebMarketCentral , October 21, 2009. Mine’s Bigger than Yours!

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009. Content Marketing for Product Customization - Marketing Interactions , September 27, 2009. Pull versus push for more effective lead nurturing campaigns - Market2Lead , September 29, 2009. What is a Social Business?

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

B2B Marketing Zone Posts

AUGUST 3, 2009

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. How to Find New Customers - Fearless Competitor , July 2, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Time to Replace your Online News Room with Facebook! Hot Topics.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Hubspot

OCTOBER 10, 2012

Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. Market2Lead also found that leads that go through automated workflows have a 23% shorter sales cycle. Converting more of my leads to customers?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

WebMarketCentral

SEPTEMBER 9, 2009

Here's the list of the sources that represent the Top 40+ B2B Marketing blogs: B2B Sales and Marketing Wondering Out Loud Junta 42 FYIndOut Anything Goes Marketing Beyond B2B Web Strategy Content Marketing Today B2B Marketing Zone Posts Marketing-Gimbal B2B Marketing Savvy B2B Conversations Now WebMarketCentral B2B Lead Generation Blog Modern B2B Marketing (..)

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

Customer Experience Matrix

JUNE 2, 2011

If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. The unified data structure allows unified reporting across the customer buying process. Once this is done, Market2Lead will complete its shutdown.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Hubspot

JANUARY 7, 2013

Are you actually connecting with your customers through email? If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. 2) Between You and Your Customer. Companies need to have a great brand and customer relationships, too.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Customer Experience Matrix

MARCH 2, 2009

A simple campaign would do this for a single product, offer, customer segment and region, while a complex campaign could involve several of each. Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

FEBRUARY 13, 2009

Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) Market2Lead and Marketbright also use the company data and links imported from Salesforce.com.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

JULY 3, 2008

Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. Standard applications meet customer needs without custom development (at least initially). Problem(s) solved, eh?

Work Management 120

Work Management Marketing Management Demand Market2Lead 120