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150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. If this really takes off, perhaps the list can be maintained in a communal form such as a Wiki. Tags: marketing automation request for proposal system requirements software selection raab guide demand generation.

RFP 120
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Just makes it easier to manage all the stuff. Social networking stuff fits here too.