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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Revisit your mission statement and values to determine your larger business goals, such as increasing sales, attracting more customers, building brand awareness, or improving customer retention. Be willing to adjust these goals as you launch campaigns, collect data, and receive feedback from customers.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. About the Author Allen Weiss, Ph.D.,

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

he was responsible for mailing nearly 2 billion pieces of direct mail (and he did NOT lick every stamp!). Crash Course P.S. – If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

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Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

Martech

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Consolidation in the direct mail and gifting space was likely inevitable post-pandemic.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. Register today to save your seat! 📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

Just click here to provide your postal address (I’ll send it anywhere in the world)! Douglas Burdett, host of The Marketing Book Podcast.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Register today to save your seat! 📆 February 21st, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting. Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel!

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Delivering a More Human Marketing Experience

Well, you have to meet your customers in real life. Let’s introduce a more human marketing experience, with both direct mail and corporate gifting as proven ways to create real connections. Why an integrated Sending Platform makes it easy to connect with customers. How do you make your brand stand out among the digital noise?

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The Definitive Guide to Account-Based Experience

Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail. ABX is the next evolution of ABM & it’s here to stay.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? You can target accounts and prospects by sending gifts or direct mail. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). How to produce a successful webinar that guarantees you generate higher quality leads. Which production secrets are key to transitioning webinar attendees to active sales prospects.