Anything Goes Marketing

MARCH 16, 2008

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out. Here's a tip: "Don't do it".

Press 100

Press Ad Frequency Opt-out Opt-in 100

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Better insight into your customers and prospects : Positive, negative or indifferent most comments are important.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

MAY 17, 2008

Making Re-Mailing Easy: Improve Conversions, Get Home to See Your Family The tricky part is making the process of sending that second email an easy one. I'm going to create an automated program template that will make this easy for my customers. Again, that's obvious but this can take time to do.

Conversion 100

Conversion Blast Campaigns Marketing Automation Services Automation 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Customer service survey. Automatically send out a follow up email after a customer service case was closed asking for feedback.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 28, 2006

Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). With your SEO expert consultant or learned knowledge drive people to highly customizes landing pages that incorporate the search keywords that brought them there. What can you do?

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 20, 2008

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The concept of lead nurturing is something that is complex for some but very straightforward for others. Great - How do I track ROI for Lead Nurturing?

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

OCTOBER 23, 2006

If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Try breaking out your email list based on the source of your list.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

MAY 6, 2006

If you may recall from my previous post on a bad customer experience , I had written about how I was dispensed a torn $20 bill from a Soctia Bank ATM machine. Like Shell, they have demonstrated that customers or potential customers (as I may be hunting for a good mortgage soon) is important. Thanks Scotia Bank!

Account Based Marketing 100

Account Based Marketing ABM Impressions Contacts 100

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. Did I just write in caps?

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

MAY 3, 2006

In an earlier post on Bad Customer Experiences I told you all about my tragic experience at a Shell gas station a week ago. Customer feedback is something I take very seriously and appreciate you having taken the time to email us. Or if you are not a Scotia bank customer you could bring it to any bank and they would also reimburse you.

Tagging 100

Tagging Paid Search Agency Contact Marketing Service 100

Anything Goes Marketing

DECEMBER 21, 2008

This type of "Twitterview" could be with a customer, partner, company exec (or any other employee), or industry thought leader. Technorati tags: Twitter, Darren Rowse, MarketingProfs, Email Marketing, Twitterview, E-mail marketing, web 2.0., Most likely. All you have to do is test it out. Twitter and email marketing.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 15, 2009

BUT if the CMO has a demand generation or sales enablement background he/she is 2 times liklier to make 5yrs #ee09 Measuring Marketing Effectiveness This was definitely a hot topic and Eloqua was lucky to not only have speakers like Laura Ramos and Tony Jaros but also CMOs from its customer base. Brilliant stuff, @Omniture.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. you can create video case studies of your customers, users, or trade show booth attendees that they can send to their friends. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

OCTOBER 12, 2006

It can also be combined with other marketing channels such as paid search and direct mail to name a few for a controlled integrated marketing approach. While this is a great user experience that is customized on a 1 to 1 basis, it's still only one side of the conversation - the marketer telling the prospect about a new product or service.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C).

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100