Remove customer

Paul Gillin

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Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later, Attack of the Customers on sale on Amazon ! Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Most customer attacks don’t go viral, but they can be effective even without big numbers. Farming Out Customer Care.

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I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

Marketing’s big miss (BtoB magazine). report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. Repackage (BtoB magazine). And he thinks any business can enchant its customers. A new McKinsey & Co. Short on content?

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. The thinner diapers addressed the number one complaint of diaper customers, which was bulk, while also reducing cost and environmental impact.

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American Express Dreams Up a Potential Win-Win-Win

Paul Gillin

According to a press release, “These events provide online sellers with the opportunity to put their products in front of customers in a traditional retail setting. ” Each boutique that agrees to host a Trunk Show gets $75 worth of credits to buy supplies and a chance to win a $5,000 design consultation from Rue Magazine. .”

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Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. Customers, partners, and employees also follow executives who matter to them. The same applies to online interactions, and that’s why social networks can be so powerful for executives.

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B2B Blogging Excellence

Paul Gillin

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

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