customer 
Customer Experience Matrix
MAY 11, 2007
Last Tuesday, email marketer Silverpop announced it was acquiring Vtrenz , which provides an integrated email / Web marketing suite. This is the third recent acquisition by a email service provider—the others being Kefta by Actiom Impact and Loyalty Matrix by Responsys.
Customer Experience Matrix
OCTOBER 11, 2006
So it came as a pleasant surprise to find that marketing automation vendor Vtrenz’ ( www.vtrenz.com ) series “Effective Relationship Marketing” presented a fairly comprehensive overview of its topic, including several points with no obvious direct relationship to Vtrenz products. satisfaction is not the same as loyalty.
Expert insights. Personalized for you.
120 
Let's personalize your content