customer 
Tony Zambito
NOVEMBER 18, 2020
Creating a strong bond of loyalty. While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations. Let us take a look at seven areas of buyer insights that can help lead to unshakable loyalty: Community.
Tony Zambito
OCTOBER 1, 2018
Back in 1994, there was a book by Bradley Gale entitled Managing Customer Value. The premise was that we needed to focus on the lifetime value of customers. In an era of new subscription and customer success models caused by digital disruption, this concept is even more timely. Loyalties to brands less so than in decades.
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Tony Zambito
DECEMBER 14, 2020
Validating how our product or services does what we say it does. Which, in turn, will help them build their own collective confidence in building long-lasting loyalty with their buyers. The challenge for B2B marketers and sellers is how to achieve collective confidence. Made more challenging because of COVID-19.
Tony Zambito
OCTOBER 23, 2016
The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. What CMO’s need to be on guard for is falling prey to a myopic view of customers without assessing how markets are changing. For good reasons too.
Tony Zambito
OCTOBER 26, 2015
Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. Redefining The Meaning Of Buyer Understanding.
Tony Zambito
SEPTEMBER 15, 2010
. This new business landscape is propelling organizations, especially in B2B, to begin thinking about how to create a rewarding buyer experience that fosters engagement and long-term loyalty. Led by senior executives overseeing sales, marketing, and service 2. There is a focus on shifting culture to “experience driven” 3.
Tony Zambito
NOVEMBER 1, 2010
B2B buyers today desire the totality of end-to-end experience in addition to products and services that help them to meet goals and solve challenges. These monumental shifts occurring are calling for organizations to think differently and to design buyer experiences that create long-term buyer retention and buyer loyalty.
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