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B2B Marketing Traction

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How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers.

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Now more than ever your customers matter. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. I’m a runner, and a life-long New Balance customer.

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Increase Wallet Share by Engaging Your Customers

B2B Marketing Traction

One important question B2B marketers have is, “How can I increase sales to customers (also known as ‘increasing wallet share’)?” ” It is six to seven times more expensive to acquire a new customer than it is to retain an existing customer (Bain & Company Study). Know your customers.

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B2B Marketers: Do You Delight or Just Deliver?

B2B Marketing Traction

In the new book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty , authors Matthew Dixon, Nick Toman and Rick Delisi say it’s enough to deliver consistently. The survey results show that loyalty doesn’t increase as customers experience exceptional service.

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3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

By the way, Geiger is headquartered in my home state of Maine, and they provide great products and service. ). Get some customer-produced video testimonials about your products or services? There are many useful, safety related items that can be worked into a campaign about how much you value your customers and their well-being.

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. The intangible benefits of your products and services? It’s about pinning many things that relate to your product, your industry, your company, and your customers.

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Why a Facebook Company Page Makes You Less of a Dinosaur

B2B Marketing Traction

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. I recommend that you invest in custom graphics for your page that integrate with your website and other marketing materials. And today over 750 million people spend time on Facebook.

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