ANNUITAS

JANUARY 30, 2024

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

ANNUITAS

MAY 3, 2016

Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. He discussed disruption, entrepreneurship, advocacy, and custom experience. Companies that figure this out first will win. Main takeaway?

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

ANNUITAS

JUNE 25, 2020

And while it’s not easy, I applaud those who have pivoted from storytelling and brand building to driving revenue-focused growth with accountability across the entire customer journey. We understood that cost-savings as well as increased collaboration were going to be key to our customers’ success. Not a task for the faint of heart.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

MARCH 19, 2013

If this is ringing true in your company, perhaps it’s time to take a step back and reassess how well you know your prospects and customers. It’s basically a short biographical sketch of the typical buyer of your product or services. What steps does the buyer take when purchasing my product or service? What is a persona?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

ANNUITAS

JUNE 1, 2015

Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. In order to do so we must be nimble, agile and be able to respond to these constant changes.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100