Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? For example: Data-driven segmentation and differentiated treatment. How do you prevent defection?

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. It is all about understanding customers and their wants, needs and values. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. I could not agree more.

Social Media 80

Social Media Research Social Marketing Media 80

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   Brian Solis , a thought leader on social media and author of Engage! , has as one of his main premises in his fantastic book that we must engage in meaningful conversations with customers to make them true empowered participants in social media. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Biznology

JULY 19, 2013

Photo credit: Wikipedia. ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). .” Brand loyalty. I know, I know.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Biznology

NOVEMBER 18, 2013

(Photo credit: Wikipedia). Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a quest to attract new customers. Do Market Segmentation. 350B in spending power.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   While B2C successes in customer experience offer a guide, the translation to the complex world of B2B is not that easy.    It also provides a platform for communicating to the organization just how to think in terms of providing loyalty creating B2B buyer experiences.

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100