Buzz Marketing for Technology

OCTOBER 25, 2013

What’s more, the Hispanic sector is the fastest-growing ethnic segment in the U.S., It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. Because mobile devices are an extension of each consumer’s life—set up and customized to their individual needs and preferences—they potentially offer marketers more personal data about their audiences than ever before. That’s right, real time.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Examine outliers.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Therefore, the business goal is to mix shift the segments! April 2008. March 2008.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

OCTOBER 10, 2013

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should each customer see the exact same offers, options, products and pages? Which offers, products or promotions should you present to which customer? And how can you tell what each type of customer will respond to best?

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. It makes sense.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100