ViewPoint

JULY 30, 2013

Momentum in the marketplace has helped, thanks in part to titles that are also iconoclastic, including The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson, which says in part that the best salespeople don''t just build relationships with customers —t hey challenge customers.

Word of Mouth 120

Word of Mouth Work Management Consulting Transparency 120

ViewPoint

MAY 12, 2011

Cultivating loyalty among the current customer base is extremely important. But we advise companies we talk to that it’s an important consideration in setting up their inside sales organizations, assessing current operations, or evaluating an outsourced solution.

Advertising Channels 120

Advertising Channels Buying Cycle Vendors Case Study 120

ViewPoint

DECEMBER 8, 2011

” Customers almost never purchase directly from a marketing campaign, so how can one attribute the specific ‘R’ to a specific ‘I’ with any real precision? However, that difficulty does not absolve marketers from making an effort. A recent lawsuit, for instance, values Twitter followers at $2.50

Clickthrough 120

Clickthrough Merchandising Demand Generation Agencies ROI 120

ViewPoint

FEBRUARY 14, 2012

Matt began Heinz Marketing in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. What if you treated the marketing planning process as if it were a proposal to a customer? Assumptions will be made, loyalties questioned.

Planning 120

Planning Deliverability Customer Satisfaction Microsite 120