customer Loyalty Related Topics 
Tony Zambito
NOVEMBER 18, 2020
Creating a strong bond of loyalty. While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations. Let us take a look at seven areas of buyer insights that can help lead to unshakable loyalty: Community.
Tony Zambito
OCTOBER 1, 2018
Back in 1994, there was a book by Bradley Gale entitled Managing Customer Value. The premise was that we needed to focus on the lifetime value of customers. In an era of new subscription and customer success models caused by digital disruption, this concept is even more timely. Loyalties to brands less so than in decades.
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Tony Zambito
DECEMBER 14, 2020
Which, in turn, will help them build their own collective confidence in building long-lasting loyalty with their buyers. B2B organizations will need buyer insights to improve their knowledge and capabilities in helping buyers to build collective confidence internally.
Tony Zambito
OCTOBER 26, 2015
Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs.
Tony Zambito
SEPTEMBER 15, 2010
. This new business landscape is propelling organizations, especially in B2B, to begin thinking about how to create a rewarding buyer experience that fosters engagement and long-term loyalty. Experience knowledge also becomes a key component of how organizations make informed decisions on overall customer strategy.
Tony Zambito
OCTOBER 25, 2010
, has as one of his main premises in his fantastic book that we must engage in meaningful conversations with customers to make them true empowered participants in social media. Suggesting that how we interact with customers in the social engagement ecosystem cultivates customer loyalty and trust.
Tony Zambito
OCTOBER 23, 2016
The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. What CMO’s need to be on guard for is falling prey to a myopic view of customers without assessing how markets are changing. For good reasons too.
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